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THE TRUTH ABOUT WEBSITES
JON LELAND ONLINE MARKETING MENTOR COMBRIDGES.COM
Why I Recommend Squarespace for Small Business Websites
OVER 40 YEARS OF MEDIA INNOVATION30 YEARS OF CREATIVE SERVICES COMPANIES
• 70’S: NARROWCAST RADIO NET
• 80’S: CABLE TV PIONEER
• 90’S: DIGITAL VIDEO EVANGELIST
• 00’S: WEB DESIGNER, AUTHOR
SPEAKER & MARKETING MENTOR
Spanning the Grand Canyon Gap between people and technology.
“I know that I can count on you 100% to know the latest and greatest marketing
communications technologies… We trust you to lead us in that way.”
– Randy Haldeman, CEO, Code-N
An Abbreviated 20-Year History of Websites
WWW, Mosaic, 1995
Dreamweaver (Macromedia -> Adobe)
CMS Revolution: WordPress, Joomla, Drupal
Cloud Apps: Squarespace, WordPress.com, Wix
Other Integrated Solutions: HubSpot, for example
Stay tuned…
WHAT IS SQUARESPACE? LEADING EDGE SIMPLICITYCOST EFFECTIVE CLOUD SOFTWARE
BOTTOM LINE: HOW MUCH DOES IT COST?INCLUDES HOSTING BUT NOT EMAIL
How to Save $1,000’sSimplify
Minimize Your Learning Curve
Be Efficient: Optimize Contractor Costs & Complexities
Consider New Collaborative Models:Example, My “1-to-1 Get-It-Done” Websites
My Baseline Websites Went From $3,000 to $1,500(or even less: $900 for 3-Hour Session)
Yes, WordPress Has Advantages ;-)
More Customization Options
More Plug-ins
More Control of Data
More Open & Extensible
“Done is better than perfect.”
– Sheryl Sandberg, COO, Facebook
LEAN STARTUP: MOVE QUICKLY & “BUILD-MEASURE-LEARN”HTTP://THELEANSTARTUP.COM/
ERIC RIES
The Top 7 Reasons1. Elegant Templates
2. Extremely Easy to Use
3. Bullet-Proof Mobile-Friendly Responsive Design
4. Get-It-Done Opportunities
5. All of the Essential Features (with ease)
6. 24x7 Technical Support
7. No Software Maintenance, Back-Ups, or Plug-In Conflicts
That I Recommend Squarespace for Small Businesses
1. ELEGANT TEMPLATES — EVERYONE WANTS TO LOOK GOODDEMO
2. EXTREMELY EASY TO USEDEMO
GOOGLE AND THE MOBILE REVOLUTIONIMAGE COURTESY OF HTTP://SEARCHENGINELAND.COM/
4. GET-IT-DONE OPPORTUNITIES EASE AND SIMPLICITY TRANSLATE TO PRODUCTIVITY & NEW FORMS OF COLLABORATION
“In less time than it takes to play a round of golf, we had my new website designed
and published… In just one afternoon, Jon saved me a ton of time, money and effort.”
– Jim Draper, President, Draper Creative Group
Singer-Songwriter-Musicianhttp://www.daraackerman.com/
Professional Video Directorhttp://www.jimdraper.com/
Wallpaper Hangerhttp://www.larrystroupwallpapering.com/
1-to-1 Get-It-Done Websites
SPECIAL OFFER FOR 48-HOURS ONLY: BIT.LY/SAVE-DONETHE FIRST TWO GET AN ADDITIONAL $100 INSTANT CASH BACK!
5. All of the Essential Features (with ease)
Lead Capture & Email Subscribe Forms with MailChimp Integration (demo)
Blog
Social Media Icons and Share Buttons
Video & Audio Embed
Photo Galleries (demo)
Announcement Bar
6. 24x7 Technical Support“WHO YA GONNA CALL?”
Via Chat or Fast-turnaround Email (free)
No Cost Nor Admin of a Third-Party Vendor, such as a Web-Developer or Other Paid Partner
7. No Software Maintenance, Back-ups, or Plug-in Conflicts
Beware “Hidden” Costs
The Risk of Being Hacked
A Burden or a Risk for Small Businesses
Benefits of a “Walled Garden” or Closed System
Hosted vs Cloud AppWORDPRESS
1,000’s of Themes
Fully Extensible with Hundreds of Plug-ins
Membership Sites
Bigger Shopping Carts
Complete Export
Manage Responsive Theme
SQUARESPACE
Dozens of Elegant Themes
No Plug-in Conflicts, Essentials But Limited
Significant Ease of Use (DIY)
Limited Export
Mobile-Friendly Guaranteed(Squarespace 7)
THERE’S MORE TO LIFE & BUSINESS THAN WEBSITES
SIMPLIFY HAVE FUN BUILD WIN-WIN RELATIONSHIPS SELF-CARE
Other ResourcesWeb Review: WordPress vs Squarespacehttp://www.websitebuilderexpert.com/squarespace-vs-wordpress-comparison-chart/
Squarespace Full Feature Indexhttp://www.squarespace.com/feature-index/
Squarespace Helphttp://help.squarespace.com/
WordPress Codex or Forumshttp://codex.wordpress.org/https://wordpress.org/support/
SPECIAL OFFER FOR 48-HOURS ONLY: BIT.LY/SAVE-DONETHE FIRST TWO GET AN ADDITIONAL $100 INSTANT CASH BACK!
THE TRUTH ABOUT WEBSITESJON LELAND ONLINE MARKETING MENTOR COMBRIDGES.COM
Thank You!
FAQs & Other Questions
Yes, I will send out a link to the slides (SlideShare)
Yes, I will send out a link to the recording
Yes, I do wonderful CSO-to-Go website & social media audits for less than $500
Please submit your other questions via the chat
Hosted vs Cloud AppWORDPRESS
Software is Free
Install on Server
Hosting Account
Maintenance/Hacker Risk
Backup Management
Tech Support from Hosting Provider and/or Designer
Email Bundled with Hosting
SQUARESPACE
Software Part of Monthly Fee
No Installation
Hosting Included
No Maintenance/No Hackers
Backups Included
24/7 Chat or Email Tech Support Included
Email Separate
MOBILE-FRIENDLY DESIGN OPTIONS — IF BUDGET, “MOBILE FIRST!”IMAGE COURTESY OF HTTP://WWW.CWS.NET/BLOG/2015/04/BREAKING-DOWN-MOBILEGEDDON-AND-RESPONSIVE-WEBSITE-DESIGN.HTML
