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Trimax Solutions Digital Marketing Sydney Digital Marketing - Retargeting Trimax Solutions - Retargeting

Trimax Solutions - Retargeting

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Page 2: Trimax Solutions - Retargeting

Trimax Solutions Digital Marketing Sydney Digital Marketing - Retargeting

Trimax Solutions - Retargeting

Site retargeting directs advertising to new visitors of your website, who leave without completing yourintended action. When bounced visitors browse the web later, your ads will appear on a variety of websites,recapturing their interest and keeping your brand fresh in their minds, resulting in them returning to yoursite.

Most marketers find that they see the highest ROI from retargeting than from another channels. This isbecause the adverts target people who are already interested in your brand and are familiar with what youprovide.

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Page 3: Trimax Solutions - Retargeting

Trimax Solutions Digital Marketing Sydney Digital Marketing - Retargeting

Trimax Solutions - Retargeting

Retargeting is automated so that the whole process occurs within less than a second. In the time that yourbounced visitor loads another page, the purchase of the advertising space will have been completed foryour advert to immediately appear with the rest of the content on the page.

The COOKIE informs you when a bounced visitor clicks onto another website and if an ad space isavailable, it will make a real time bid. If your bid is the highest, you will secure the space for your ad to beshown.

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