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2014 Digital Trend # 4 Ubiquitous Mobile and the Hidden Trove Much has already been written on about “the ubiquitous mobile device” - but without much meaningful action by brand communicators in India and Asia-Pacific. 2014 will be the year when brands uncover this hidden trove of mobile brand communications. Instant Messaging (IM) and “Chat-based” social networks such as Whatsapp, WeChat, SnapChat, LINE and others will be utilized for brand communications, as a way to carry branded content to audiences in a targeted manner. Where possible, mobile advertising and other forms of brand engagement across IM platforms will become a dominant feature of digital plans. While it will take time to become the new normal for brands, in 2014 there will be a few campaigns across Asia-Pacific that will reveal the true power of these mobile networks for brands in the region. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia-Pacific
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WE STUDIO D APAC
2014 DIGITAL TREND # 4
UBIQUITOUS MOBILE AND THE HIDDEN TROVEMuch has already been written about “the ubiquitous mobile device” – but without much meaningful action by brand communicators in India and Asia-Paci!c. 2014 will be the year when brands uncover this hidden trove of mobile brand communications. Instant Messaging (IM) and “Chat-based” social networks such as Whatsapp, WeChat, SnapChat, LINE and others will be utilized for brand communications, as a way to carry branded content to audiences in a targeted manner. Where possible, mobile advertising and other forms of brand engagement across IM platforms will become a dominant feature of digital plans.
While it will take time to become the new normal for brands, in 2014 there will be a few campaigns across Asia-Paci!c that will reveal the true power of these mobile networks for brands in the region.
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