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management in the enterprise
Why enterprises need more TM
and glossaries
Contact Us – www.smartling.com
• Multiple customer segments
– Consumer, commercial, enterprise
• Multiple (and very different)product lines
• Possibly, multiple brands/subbrands
• Multiple content, process and/or budget owners
• Multiple content types
– Sales, marketing, product, support, HR, finance, legal
Why they DON’T need more TM
• Because they work with multiple LSPs
• Because their LSPs tell them to keep TM separate per
product, content type, etc.
• Because they are keeping each product release
separate
• These are typical “TM requirements” which are now
obsolete (and should have been years ago).
Contact Us – www.smartling.com
Company with one brand
Brand TMs
Product names and descriptions
Marketing tag lines
Product line 1
Service 1Product
line 2Product
line 3
Company legal
descriptive conte
nt
Binding agreements on content (e.g., Microsoft MDA)
Product-specifccontent
Product line 1
Service 1Product
line 2Product
line 3
Support content
Product line 1
Service 1Product
line 2Product
line 3
Contact Us – www.smartling.com
