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Page 1: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 2: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 3: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 4: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 5: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 6: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 7: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 8: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 9: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 10: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 11: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 12: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer

CUSTOMER

CUSTOMER

CUSTOMER

PRODUCT

Page 13: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 14: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 15: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 16: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 17: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 18: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 19: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 20: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 21: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 22: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 23: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 24: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 25: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 26: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 27: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 28: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 29: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 30: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 31: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 32: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 33: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 34: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 35: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 36: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 37: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 38: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 39: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 40: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 41: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 42: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 43: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 44: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 45: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 46: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 47: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 48: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Page 49: Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer

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