Post Link: Trade Show Apps for Lead Capture

Trade Show Apps for Lead Capture

You’re at a trade show. People are coming in and out of your booth, and your reps are havingsome great conversations. There aren’t many orders being written at the show itself, but yourmain goal for this particular event is to make connections and capture new sales leads. Thistrade show is one of your biggest lead sources after all.

In this hectic atmosphere, however, how are you keeping track of leads and contactinformation? Perhaps you’re letting some of those opportunities slip away. Maybe you’re goingwith the fishbowl method, allowing people to put their business cards into a bowl as they leavethe booth. By the time you get home, you either can’t remember who’s who, or you have noidea which leads are more qualified than others.

The good news is, many trade show apps have hit the market to help you with capturing leads,qualifying leads, and keeping track of contact information at trade shows. Here are a few appsthat may just transform how you run your next trade show booth.

Trade Show Apps for Lead Capture

1. Quick Tap Survey

iOS, Android

$0-$99/month

Quick Tap Survey is a popular app that allows you to conduct surveys on iPads and Androidtablets. While the app can be used for any kind of data capture or market research scenario, it’soften used at trade shows to gather feedback, qualify leads, and collect contact information.

The best feature of the app is that it can be used completely offline, which is a saving grace intrade show exhibit halls, where wifi might not be available. The app is designed to be as quickand easy to use as possible, with large buttons, readable text, and quick swipes to navigatequestions. You can either hand the iPad to trade show attendees or create a kiosk-styleexperience.

To qualify leads, Quick Tap Survey allows you to create questions with scored answers, so thatyou can then generate reports and analyze the data after the show or even in real time.

In terms of pricing, there are four different plans: free, basic, advanced, and expert. The freeaccount allows for 1 device license, 1 survey, and 50 responses. Paid plans allow for unlimitedsurveys and responses. The basic, advanced, and expert plans cost $19, $49, and $99,respectively. This is the cost of one device license, with discounted pricing for any additionaldevices added to the account.

2. iCapture

iOS, Android, Windows, Kindle Fire

Annual and monthly plans available

Used by small and medium businesses and enormous corporations alike, iCapture is anothersurvey and lead capture app. It allows you to design the look and feel of the app to match yourbrand’s visual identity and set up custom surveys. You can also choose to use the app just toget contact information to build an email list.

Like Quick Tap Survey, this app is available offline. If you choose to use your leads for an emailmarketing campaign, you can automatically forward the information to popular email serviceslike Mailchimp and Constant Contact.

The app allows you to create custom questions or quickly add common questions that comepreloaded. You can also send automatic emails to everyone who takes the survey, which caninclude a thank you letter or promotion.

3. CamCard

iOS, Android, Windows

$0-12/month

If you’re a little more old-school and want to keep things simple, a regular business card

scanning app might be your best bet.

CamCard is a great option for an easy-to-use business card scanner, and it can read cards in16 different languages. By simply taking a picture of the card, the app will pull out the contactinformation and store it. You can then add notes to remind yourself later of what you talkedabout with that particular person, the next steps you’d like to take after the show, etc. You caneven set reminders to follow up with a particular person.

You can sync all this information across your mobile devices and computer, as well as sharecards via email, QR code, or social media. The photo of the card is also stored as well, so if theapp makes a mistake when populating the data fields, you have the original to refer back to.

CamCard comes in both free and paid versions. In the free version, you can scan up to 200cards. CamCard’s “Team” plan supports 3-10 users with unlimited card scans, and costs$5/month per user. If you’re interested in more advanced export and integration features, youcan go with the “Business” plan, which costs $12/month per user.

By actively tracking leads at every trade show you attend, you can maximize your trade showROI (for a free trade show ROI calculator, click here) and figure out which trade shows are themost valuable to your business. More ideas on how to keep track of new contacts at tradeshows? Let us know in the comments below!Post originally located at: www.handshake.com/blog/trade-show-apps-lead-capture

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