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4 days. 152+ Sessions. 10,000+ attendees. There was a lot of ground to cover at INBOUND 2014, so we compiled our top marketing reflections from the week. Come find out what we learned!
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#INBOUND14
Top Marketing Reflectionsfrom INBOUND 2014
#INBOUND14
Be bold.Not boring. Your content should reflect what you believe in.Guy Kawasaki, The Art of the Perfect Post
#INBOUND14
Collecting data isn’t enough.
You need to leverage data to create analysis, insight and strategy.
Data
Educated Guess
Experiment
Measure
Next Steps
#INBOUND14
Be quick.The speed of learning & optimization helps you grow your business.
#INBOUND14
Build a content map.
Create conversion paths for each of your buyer personas to optimize conversions.
#INBOUND14
Be visual.Every piece of your content should tell a story through visuals.
#INBOUND14
Marketers should…ALWAYS BE TESTING
#INBOUND14
6 millionsearches are conducted each day – by the end of 2014 half of these will be on mobile.
#INBOUND14
Build a better campaign.A well built inbound marketing campaign will continue to work for you.
#INBOUND14
Becoming a better writer means becoming a better marketer.
#INBOUND14
Pass the reshare test.Every piece of content should be so good that your followers will risk their reputation to share it with their audience.
#INBOUND14
Sweat the small stuff.every page – even your thank you pages, subscription pages, 404 pages, etc. – is important.
Each can all be seen by a potential customer.
#INBOUND14
SEO in 2014…
Design & UX
Keywords
Rankings
Links
Crawls
Social
Content
Site speed
Localization
AccessibilityEmail
Press & PR
MobileWeb spam
Internationalization
#INBOUND14
Be remarkable.Remarkable content is content that
helps your customer succeed.
#INBOUND14
THANK YOU!And don’t forget to mark your
calendars!
#INBOUND15 will be Sept 8 -
11