TOP CONTENT MARKETING TRENDS 2014

All that you need to know about content marketing this year, in a nutshell.

Originality Sells In 2014: 73% of B2B digital marketers plan on producing

& creating more original content Simplicity of the content will matter even more Storytelling will become a prerequisite The marketers will have to tell a story as simply

and engagingly as possible 58% plan on funneling more of their budget into

content marketingLesson to learn: Content is king and it should be original.

Change in the Content Capacity

Sales

Companies want to generate more con-tent

Cos. Want to gen-erate larger amt. of content

Cos. Will generate same amt. of con-tent

Less content

Unsure

Businesses will give more importance to content

For best results, you should consider hiring a content marketing manager

When you have clearly defined his role, you spend less effort in customer acquisition and receive more ROIs

Lesson to Learn Creating engaging content is not a child’s play and should be in the right hands.

Content goes Mobile

Businesses that use mobile content marketing will lead the way.

Mobile web adoption will overlap all other channels, including your typical desktop computing.

Lesson to LearnStay mobile – all the time, every time.

New Social Media Avenues 87% of social media platforms

that don’t include blogging will lead the way this year

73% increase in the use of social media

51% increase in the use of infographics

Visual content will prove to be more impactful in 2014 – think more videos & images.

Already there has been a rise in the use of the three networks in the bar graph on the right.

Google

Slide

share

Instag

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10%20%30%40%50%60%

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Location-based Content Marketing

Businesses which have a brick-and-mortar establishment will get better ROIs with location-based content marketing.

Your target audiences will be provided with relevant content based on their location, thanks to GPS-enabled devices.

Businesses can expect more returns on their marketing investments due to an influx of customer traffic online.

Keep up with the new trends in content marketing

Did you know: - Each month, 329 million people read blogs? - 27, 000, 000 pieces of content are shared each day? - 9 in 10 organizations market their content to get better ROIs? 

Give your brand a voice and let your content do the talking.

THANK YOU!

CONTENT THAT SPEAKS VOLUMES