Top 5 Rules To Master Niche Product Marketing!

Niche Product Marketing – Applicability For Businesses!

Not all businesses are alike…

Solo-business Owners

Small Business Owners

New Entrepreneurs

Large Business Enterprises

Neither are their assets…

Resources

Capabilities

Preferences

A specific set of

management choices based on assets

But, business decisions are governed by…

Possibilities

Investments

Niche Product Marketing – Applicability For Businesses!

Today, there are two marketing choices available for all marketers…

Mass marketing Niche marketing

Niche Product Marketing – Applicability For Businesses!

To stand apart from competitors , new businesses need millions of dollars….

Unfortunately, not all businesses are so wealthy….

What’s the Solution???

Niche Product Marketing – The 89% Solution to 100% Problem!

Find your riches in niches!

Here, is a 89% solution to the problem…

Niche Product Marketing – What is it?

Niche marketing is all about…

Narrowing down your target market to match up

your brand assets that rightly fit into consumer

needs!

Why Niche Product Marketing?

Because, small is beautiful…

No. of items

Niche Product Marketing – Small is Beautiful!

NOT everyone is your customer…

Because…

Niche Product Marketing – Small is Beautiful!

The narrower the niche The stronger the business

Niche Product Marketing – How to work out on your niche!

Find what is it that you actually love doing?

Find what is it that you are actually good at; things that others can’t do?

Find what others will value and pay for?The sweet spot

Niche Product Marketing – Top 5 Rules!

Rule#1Identify the sweet spots…

• What appeals your target market niche?• What is unique in what you offer them?• Which service variations distinguishes you

from competitors?

Niche Product Marketing – Top 5 Rules!

Rule#2Understand the hot buttons of your market niche…

Understand how customers distinguish the range of products in the market-price, quality, brand, imagery, market positioning and so on…

Niche Product Marketing – Top 5 Rules!

Rule#3Apply the right marketing mix to market service differentiation …

Company marketing mix1

Company marketing mix2

Segment1

Segment2

Segment3Company marketing mix3

Niche Product Marketing – Top 5 Rules!

Rule#4Choose the right competitive advantages…

• How many differences to promote?• Which differences to promote?

ProductDifferentiation

ServicesDifferentiation

PersonnelDifferentiation

ImageDifferentiation

Channel Differentiation

Niche Product Marketing – Top 5 Rules!

Rule#5Find a viable social media channel to evangelize your business offering…

• Assess the strength of the social media channel you considering to promote your business

• Find the right marketing channel to ignite conversation

• Spread the word-of-mouth about your business • Scrutinize the potential return on investments

Well that’s not all!....there are more such niche marketing rules that can establish success thresholds for marketers to rank high faster!

Brush-up the thumb-rule…“Do what you love to do Do what you are good at Do what others value you for”

Remember: Successful niche firms takes larger market share! So, “sell less & serve more!”