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Top 5 Marketing Mistakes

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Insufficient Research and Testing

Mistake Look before you leap. Inadequate market research and

testing can land your company in losses.

Recovery Action Incorporate inputs from the clients. Define the

characteristics of the ideal client and spot out their desperate needs. The marketing strategies must be inclined on these research findings.

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Strategy Less Marketing

Mistake No focus on your Unique Selling Proposition will give you

no position in the crowd. Believing that the perfection in your product is enough to fetch customers, is absolutely wrong.

Recovery Action Chalk out your plans and fix your target market to win

the competition. Create a calendar of events along with associated budget to craft the road map to success.

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No Action to Call

Mistake A beautifully designed website with catchy content is

useless without a call to action to show for it.

Recovery Action Using a coded button for call for action that drive a

visitor to register in your portal or subscribe for a newsletter can help clients discover you.

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Failure in Capturing Repeat Customers

Mistake A business aims growth by growing its customer base.

But keep in mind that when marketing 80% of your business comes from existing customers and 20% comes from new customers. Failing to resell to your present customers could harm your profits detrimentally.

Recovery Action Email can be one of the most inexpensive yet worthy

way to stay in touch with your current customers. Send them relevant mailers that can be interesting for them.

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No Regular Reputation Measurement

Mistake One can improve only what one can measure. Lack of

performance evaluation can be catastrophic for any business leaving you goal-less in the long run.

Recovery Action Adopt simple, inexpensive ways to track marketing ROI.

You need to verify if your marketing efforts are paying off or not. If not, you need to modify your strategies to increase the number of clients.

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Thank You

ALTEN Calsoft Labs a digital transformation,technology consulting and engineering services company offers Consulting, Enterprise IT and Product Engineering Services for Industry verticals like Education,Healthcare,Networking & Telecom,Hi-Tech, ISV and Retail.ALTEN Calsoft Labs enables enterprises to Innovate, Integrate, and Transform their business by leveraging disruptive technologies like Cloud,Mobility, IoT, Big Data,Analytics and Software-defined Networking (SDN/NFV).Headquartered in Bangalore, India,ALTEN Calsoft Labs has offices in USA, Europe and Singapore. Visit us at www.altencalsoftlabs.com