Social Media Marketers

Top 10 Tools

BufferBuffer is one of the top scheduling tools out there for Twitter and Facebook. Buffer allows you to create a schedule of when you would like to tweet or post Facebook updates. You can queue content of your own or add from the suggestions provided by Buffer. All the updates will be pushed out according to the schedule. Many top marketers use and love Buffer.

TweetdeckTweetdeck is a Twitter management tool owned by Twitter. Customize your display by showing or hiding various streams (e.g. home feed, lists, search terms, scheduled tweets). As it only manages Twitter, companies who have presence on more than one social media network may use another tool.

HootsuiteHootsuite is a social media management system that combines multiple networks to a single dashboard. It allows companies to have multiple team members to work together to manage all of their social media efforts, from publishing updates to responding to fans. The abilities to autoschedule and upload hundreds of tweets at once can make it the tool of choice for many companies.

CanvaIt’s no secret that social media is all about visual attention. If you are not a graphic designer, you can use Canva to create stunning graphics with a few clicks. In Canva, you can find pre-designed graphic elements that you can drag and drop to create your next Facebook cover, Twitter header or flyer.

FollowerwonkThis is a great Twitter analytic tool to see which users are influencers in your industry. You can then build a list of users to engage to grow your Twitter following. In addition, you can see which of your followers has the most influence and on what topic.

FeedlyDo you follow dozens of different blogs? Do you find yourself going to multiple sites to manually check the updates? With Feedly, you can get the new posts from your favourite blogs in one place! You can also tag and organize the blogs. Businesses use Feedly to curate content to share with their followers.

RapportiveRapportive shows you the LinkedIn profile and other social media updates of your contacts right in your Gmail lnbox. As social media is all about building relationships, what better way to build a connection by mentioning a shared interest or mutual acquaintance?

bitlyBitly is one of the original link shorteners that also allow you to track the click through rates. Click through rates is a key metric of how well your content engages your audience, so companies will be keeping a close eye on this metric. When you create an account on Bitly, you can see how many people click on your links in a simple dashboard.

Social mentionSocial Mention is a monitoring tool that allows businesses to keep track of what people are saying about them on social media, blog comments, bookmarks and questions in real-time. Keeping an eye out means businesses can respond to an issue quickly before it escalates.

wordpressOften, as a social media intern, you are also expected to publish blog posts or make other updates to your company website. Companies often use content management systems like WordPress to allow employees with no knowledge of coding to make updates. As WordPress powers over 20% of the web, there’s a good chance your future company might use it!