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Ad Trends For Bangalore-TOI1st to 30th Sept’14
Overall Trend
1st to 30th Sept’14 Bangalore | Source TC&S
SMALL QUARTER PAGE HALF PAGE FULL PAGE BANNER0%5%
10%15%20%25%30%35%40%45% 42%
24%18%
13%
3%
Ad Size
Ad Position
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
21518%
1079%
1059%
948%
797%
756%
746%
706%
635%
535%
24221%
REAL ESTATE SERVICES AUTOMOBILE PERSONAL ACCESSORIES
E-COMMERCE SITES TEXTILES DURABLES BANKING/FINANCE/INVESTMENT
HOUSEHOLD PRODUCTS M-COMMERCE OTEHRS
BOTTOM RIG
HT
BOTTOM NA
BOTTOM LE
FT
CENTR
E RIG
HT
TOP RIG
HT
TOP LE
FT
BOTTOM CEN
TRE
CENTR
E LEF
T
CENTR
E
TOP CEN
TRE
0%
5%
10%
15%
20%
25%
30%26%
15%13%
10% 9% 8%6% 5%
4% 3%2%
Ad Position
Day Wise Trend
1-Sep
2-Sep
3-Sep
4-Sep
5-Sep
6-Sep
7-Sep
8-Sep
9-Sep
10-Sep
11-Sep
12-Sep
13-Sep
14-Sep
15-Sep
16-Sep
17-Sep
19-Sep
20-Sep
21-Sep
22-Sep
23-Sep
24-Sep
25-Sep
26-Sep
27-Sep
28-Sep
29-Sep
30-Sep
0102030405060708090
100
FRIDAY SATURDAY MONDAY SUNDAY WEDNESDAY TUESDAY THURSDAY0
50
100
150
200
250
300
350302
240
145 135 127 126102
1st to 30th Sept’14 Bangalore | Source TC&S
Ad Trend For Real Estate
2-Sep
4-Sep
6-Sep
8-Sep
11-Sep
13-Sep
16-Sep
19-Sep
21-Sep
23-Sep
25-Sep
27-Sep
30-Sep
05
101520253035404550
Day wise Trend
50 59 53 55 11 13 9 4 7 150
5
10
15
20
25
16 1614 13 12 11 10 10
8 8
Top 10 Page no’s
Page No’s
10%
7535%
13965%
Page Type
FRONT & BACK LHP
RHPNA
BOTTOM RIG
HT
BOTTOM
BOTTOM LE
FT
TOP LE
FT
CENTR
E RIG
HT
TOP RIG
HT
CENTR
E LEF
T
BOTTOM CEN
TRE
CENTR
E
TOP CEN
TRE
0%
5%
10%
15%
20%
25% 24%
19% 18%
11%8%
7% 6% 4%1% 1% 1%
Ad Position NA=Not ApplicableAs it’s a full page ad
1st Rank
1st to 30th Sept’14 Bangalore | Source TC&S
Ad Trend For Services 2nd Rank
1-Sep
3-Sep
5-Sep
7-Sep
9-Sep
11-Sep
13-Sep
15-Sep
17-Sep
20-Sep
22-Sep
24-Sep
26-Sep
29-Sep
0
5
10
15
20Day wise Trend
44%
2624%
7772%
Page Type
FRONT & BACK LHP
RHP
BOTTOM RIG
HT
CENTR
E RIG
HT
TOP RIG
HT
BOTTOM
BOTTOM CEN
TRE
CENTR
E NA
TOP LE
FT
BOTTOM LE
FT
CENTR
E LEF
T
TOP CEN
TRE
0%5%
10%15%20%25%30% 27%
13% 12%9% 7% 7% 7% 7% 5% 4%
1%
Ad Position
7 3 5 9 41 31 6 4 27 210
4
8
12
16
20
1411 11
85 4 4 4 4 3
Top 10 Page no’s
Page No’s
1st to 30th Sept’14 Bangalore | Source TC&S
NA=Not ApplicableAs it’s a full page ad
Ad Trend For Automobiles 3rd Rank
1-Sep
3-Sep
5-Sep
7-Sep
10-Sep
13-Sep
16-Sep
19-Sep
21-Sep
23-Sep
25-Sep
27-Sep
29-Sep
0
5
10
15
20Day wise Trend
55%
4644%
5451%
Page Type
FRONT & BACK LHP
RHP
7 3 5 9 41 31 6 4 27 210
4
8
12
16
20
1411 11
85 4 4 4 4 3
Top 10 Page no’s
Page No’s
BOTTOM
BOTTOM RIG
HT
CENTR
E RIG
HT
TOP RIG
HT NA
CENTR
E LEF
T
TOP LE
FT
BOTTOM LE
FT
BOTTOM CEN
TRE
TOP CEN
TRE
0%5%
10%15%20%25%30%35%
29%24%
11% 10% 10%5% 5% 4% 2% 1%
Ad Position NA=Not ApplicableAs it’s a full page ad
1st to 30th Sept’14 Bangalore | Source TC&S
Ad Trend For Personal Accessories 4th Rank
1-Sep
3-Sep
5-Sep
7-Sep
9-Sep
11-Sep
13-Sep
15-Sep
19-Sep
21-Sep
23-Sep
25-Sep
27-Sep
29-Sep
0
5
10Day wise Trend
11%
3133%
6266%
Page Type
FRONT & BACK LHP
RHP
31 23 3 29 25 1 30 21 27 3802468
101214
86 5 5 5 5 4 4 4 3
Top 10 Page no’s
Page No’s
BOTTOM RIG
HT
BOTTOM CEN
TRE
BOTTOM
BOTTOM LE
FT NA
CENTR
E RIG
HT
TOP RIG
HT
TOP LE
FT
CENTR
E
TOP CEN
TRE
0%
10%
20%
30%
40% 37%
11% 10% 9% 9% 7% 6% 5% 3% 3%
Ad Position
1st to 30th Sept’14 Bangalore | Source TC&S
NA=Not ApplicableAs it’s a full page ad
Ad Trend For E-commerce Sites 5th Rank
1-Sep
3-Sep
5-Sep
7-Sep
9-Sep
11-Sep
14-Sep
16-Sep
19-Sep
21-Sep
23-Sep
25-Sep
27-Sep
30-Sep
0
5
10Day wise Trend
1013%
2633%
4354%
Page Type
FRONT & BACK LHP
RHP
3 1&2 25 30 21 36 13 29 14 3102468
101214
4 4 4 3 3 3 3 3 3 3
Top 10 Page no’s
Page No’s
BOTTOM RIG
HT
BOTTOM LE
FT NA
CENTR
E RIG
HT
CENTR
E LEF
T
TOP LE
FT
BOTTOM
BOTTOM CEN
TRE
TOP RIG
HT
BOTTOM
CENTR
E0%5%
10%15%20%25%30%
24% 23%
15%11%
8%5% 4% 4% 4%
1% 1%
Ad Position
1st to 30th Sept’14 Bangalore | Source TC&S
NA=Not ApplicableAs it’s a full page ad
Ad Size For Top 5 Sectors
REAL ESTATE SERVICES AUTOMOBILE PERSONAL ACCESSORIES E-COMMERCE SITES0
50
100
150
200
250
5 4 3 2 1
51
8 10 8 12
56
934
13 3
26
3612
2313
77
50 4648
50
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
1st to 30th Sept’14 Bangalore | Source TC&S
Top 10 Page Genre For Real Estate & Services
AFFORDABLE
HOMES
NATIONAL N
EWS
REALT
Y WATC
H
CITY NEW
S
PROPERTY
NEWS
GENER
AL
CITY BEA
T
REALT
Y BYT
ES
RANDOM NOTES
LEGAL I
SSUES
0
10
20
30
40
50
60 57
14 13 127 7 6 5 4 3
Real Estate
CITY NEW
S
VARIETY
GENER
AL
ADVERTIS
EMEN
T
CORPORATE NEW
S
POLITICAL N
EWS
BUSINES
S NEW
S
THE I
NFLUEN
TIALS
CINEM
A
NATIONAL N
EWS
0
5
10
15
20
25
30 29
18
10 9 8
3 3 3 3 3
Services
1st to 30th Sept’14 Bangalore | Source TC&S
Top 10 Page Genre For Auto Mobiles & Personal Accessories
SPORTS
NEWS
BACKBEAT
ADVERTIS
EMEN
T
VARIETY
CITY NEW
S
GENER
AL
ZIGW
HEELS
ENTE
RTAIN
MENT
NATIONAL N
EWS
ASIAN GAMES
0
5
10
15
20
25 23
19 1917
9
54
2 21
Auto Mobiles
CINEM
A
GENER
AL
ADVERTIS
EMEN
T
VARIETY
BACKBEAT
CITY NEW
S
SPORTS
NEWS
ENTE
RTAIN
MENT
MARKET NEW
S
MIND M
ATTER
S0
5
10
15
20
25
30
21
13 12 11 10
5 4 3 3 2
Personal Accessories
1st to 30th Sept’14 Bangalore | Source TC&S
Top 10 Page Genre For E-commerce
VARIETY
CITY NEW
S
NATIONAL N
EWS
GENER
AL
SPORTS
NEWS
BACKBEAT
SOLA
R
BUSINES
S NEW
S
ENTE
RTAIN
MENT
FRES
H FACE 2
0140
5
10
15
20
25
E-commerce Sites
1st to 30th Sept’14 Bangalore | Source TC&S
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Dr. Anar Rupji Chief Information Officer /Co-FounderEntrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
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