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Tips Affiliate Marketing for Facebook

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Page 1: Tips Affiliate Marketing for Facebook

Tips Affiliate Marketing for Facebook

Affiliate marketing, which involves the participation of a publisher or “affiliate” in marketing a particular product, service or campaign, is undeniably one of the oldest and most effective online marketing models today, and most probably even of tomorrow.

Page 2: Tips Affiliate Marketing for Facebook

It is advantageous for advertisers or businesses, since they would be able to promote their products better for less cost, only having to pay when there is

actual conversion into sales, clicks or client participation (signing up, completion of survey, etc.). The list of affiliate marketing advantages can go on for miles,

even more so when social media are involved.facebook marketing Affiliate Marketing for Facebook

Social Media Affiliate MarketingThe social media affiliate model, one of the five most commonly used affiliate

marketing models, incorporates the use of social bookmarking, forum marketing, social media networks, social search, groups, communities and other tools

provided by social networking sites into the campaign. Other affiliate business models include:.

PPC (Pay Per Click) Affiliate Model, which makes use of PPC to generate traffic;.Email Affiliate Model, which uses email marketing to several lists in many different

niches;.SEO (Search Engine Optimization) Affiliate Model, which employs SEO (with the

aid of keyword research) to generate more organic traffic from search engines like Google and Yahoo; and.

Content Affiliate Model, which utilizes blogging and the distribution of various media content such as articles, images and videos on the web to get site traffic

and higher search engine rankings or what is now more known as Content Marketing.

Page 3: Tips Affiliate Marketing for Facebook

Unlike the other four models, the social media affiliate model makes use of social networking sites like Facebook and Twitter for more outreach and conversion. It

combines content affiliate marketing methods with social media capabilities, maximizing the potential of the enormous and continuously growing social media

nations.Affiliate Marketing for Facebook.

Of the social networking sites currently dominating the cyber scene, Facebook is definitely one of the best received, if not the most popular. With over 845 million monthly active users by the end of 2011, Facebook is undeniably one of the best

venues to do social media affiliate marketing in.Despite this, only about 1 % of transactions happen on Facebook. While page and status likes could go up to several millions, sales have not reached even a tenth

of the numbers.Advantages of Affiliate Marketing in Facebook

Page 4: Tips Affiliate Marketing for Facebook

As earlier mentioned, Facebook, with its incessantly ballooning user base and continuous enhancements, offers countless opportunities for businesses or

advertisers, affiliates, and even consumers. The continuously growing community provides businesses and affiliates with an easier and faster means to reach out to more consumers or clients, which could also lead to better sales and popularity.As of press time, Facebook is a tad too conservative when it comes to accepting ads and marketing campaigns within its platform. Offers are only made available

to Facebook-managed advertising clients. Posts on offers are sent to “fans” through the news feed; and calls to action (such as “buy me” or “shop now”),

product prices and brand images are prohibited. There is no telling on what more are in store for the Internet’s fastest growing and evolving social networking site.

Facebook Affiliate Marketing Tips for the Future.In a presentation on Affiliate Marketing for Facebook by Marc Phillips of Skumatic,

he said that social commerce and affiliate marketing could grow about 10 times over in the next few years, expanding from $3 billion to $30 billion. Most of which,

he said, would be because of affiliate marketing efforts. If Facebook pushed through with integrating affiliate marketing-friendly tools, apps, features and options into its platform and interface, this would not be virtually impossible.According to Phillips, with plans of Product or Ad Tickers and Wishlists on Facebook, Facebook users could go beyond “likes” and move on to “want”,

“own” and “love”. Thus, taking the future of Facebook and affiliate marketing into consideration, here are some tips that could get businesses the best out of what

the combination of the two could offer:.

Page 5: Tips Affiliate Marketing for Facebook

Make sure to let your business’ Facebook page scream of your branding. Make full use of your timeline cover photo to serve as your company or product banner, and of your profile picture to reinforce identity.Create a commerce platform straight on your Facebook page and put purchase options on the main page, as well as on product images, videos or pages. Should there be a “shop now” button in the future, don’t forget to append them to every product or service.Feed your visitors’ visual hunger: provide them with high quality images and videos that they easily get attracted to.Choose to market products that are relatively easy to sell. Usually, these are the things that people would use everyday be it at home, at work, in school, or simply in everyday situations.When it comes to “marketing” other things such as memberships and surveys, make sure to choose those that are practical and won’t take too much time and effort for users to accomplish.According to Phillips, 85 % of visitors look above the wall. While 12 applications can be placed on top, only four apps will be prominent, so make it a point to choose your top four apps well.

Page 6: Tips Affiliate Marketing for Facebook

For affiliate marketers, Facebook Timeline has already moved ads from the right side bar to the middle section where the news feeds of status updates, posts and user comments used to be. Facebook is also targeting news feeds as a landing

point of ads and other marketing campaigns. With these and more possible marketing-friendly Facebook changes in mind, affiliate marketing’s growth is

almost inevitable. And so is the income growth of advertisers and marketers alike.The list of affiliate marketing advantages can go on for miles, even more so when

social media are involved.With over 845 million monthly active users by the end of 2011, Facebook is

undeniably one of the best venues to do social media affiliate marketing in. In a presentation on Affiliate Marketing for Facebook by Marc Phillips of Skumatic, he said that social commerce and affiliate marketing could grow about 10 times over in the next few years, expanding from $3 billion to $30 billion. Most of which, he

said, would be because of affiliate marketing efforts. With these and more possible marketing-friendly Facebook changes in mind, affiliate marketing’s

growth is almost inevitable.