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Thriving In The Age ofCreative CommoditizationDean Logan | 03.16.16 #ThriveSXSW
There’s an alarmingshift happening tothe design industry
#ThriveSXSW @Deano1739
this…@Deano1739 #ThriveSXSW
this@Deano1739 #ThriveSXSW
this@Deano1739
It’s coming fromevery direction
#ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
But, it’s not evil
@Deano1739
Clients can’t seethe difference
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@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
“We need some dogs.”
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739
This hashappened before
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@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
So, what’s the way out?
@Deano1739 #ThriveSXSW
First, let’s start with language
@Deano1739 #ThriveSXSW
Logo Design
Web Design
@Deano1739 #ThriveSXSW
WEB DESIGN!
WE NOW OFFER
@Deano1739 #ThriveSXSW
Rethink ourdesign criteria
@Deano1739 #ThriveSXSW
Don’tdesign this…
@Deano1739 #ThriveSXSW
Design this
@Deano1739 #ThriveSXSW
Create for today’smarketing landscape
@Deano1739 #ThriveSXSW
“Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.”
Creative Brief
@Deano1739 #ThriveSXSW
“Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.”
Creative Brief
@Deano1739 #ThriveSXSW
“Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.”
Creative Brief
@Deano1739 #ThriveSXSW
Did you know that 10 or more blood
transfusions can put you at risk for IO
(iron overload)? If you’ve had 10 or more
during your lifetime, ask your doctor
about IO and how to test for it.
transfus ns?betransfusionsmart.com
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
@Deano1739 #ThriveSXSW
Specialize
@Deano1739 #ThriveSXSW
Don’t be this…
@Deano1739 #ThriveSXSW
Be this
@Deano1739 #ThriveSXSW
Sellholistically
@Deano1739 #ThriveSXSW
Don’t market this…
@Deano1739 #ThriveSXSW
Market this
@Deano1739 #ThriveSXSW
See newdirections
@Deano1739 #ThriveSXSW
§ Brand asset management/taxonomy
§ Cloud storage management
§ Module-structured assets
§ And of course…
@Deano1739 #ThriveSXSW
#ThriveSXSW @Deano1739
Thank [email protected]