THIS

IS W

HY YO

U’RE

BROKE BY

MI C

HA

EL S

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I N

“This is Why I’m Broke..”

By Michael Stein

“This could also be why..”

To begin my analysis of

Let me start off by saying: Thisiswhyimbroke.com is a well-

constructed, well-optimized website.

-Only calls for minor improvements.

BRIEF INTRO/BACKGROUND

Thisiswhyimbroke.com connects its users with a wide variety of

cool products to buy.

Regardless of the price.

Price Range DOES NOT apply, hence why you’re

broke.

While 1/100,000 visitors MIGHT actually buy this, advertising

products such as a “Diesel Powered MechWarrior” are attention-

grabbing, especially to males.

What guy wouldn’t want to have one of those to play with?

ACCORDING TO GOOGLE TRENDS:

The popularity of gift searches for men compared to women, children, etc. is something that thisiswhyimbroke.com should keep in mind when displaying

their products.

Perhaps carrying more male-oriented products.

GRAPH 1: KEYWORD POPULARITY (GOOGLE TRENDS)

The keywords used include:-Blue: “gifts for men”-Red: “gifts for women”-Yellow: “gifts for girls”-Green: “gifts for guys”-Purple: “gifts for kids”

Searching for gifts online is on a downward spiral

peaking in 2012.

GRAPH 2 (USING SAME KEYWORDS AS GRAPH 1):

External Focus:

Still, Thisiswhyimbroke.com leads the niche market

that the company serves.

GRAPH 3: POPULARITY (EXTERNAL FOCUS)

Recommendation: Keep improving, stay on top of related trends, build on core strengths.

The website flourishes off of quirky, whimsical,

clever product descriptions.

EXAMPLES:

Their product descriptions serve as highly-effective calls-to-action.

Internal Focus:

There were some areas where the website could

improve.

RECOMMENDATION:

These include:• Adding Google/Bing Webmaster

tools• Removing pages with URL’s of 3

subdirectories • Creating HTML sitemap• Addressing robot.txt file (Example

below)

Taking these steps would improve crawlability and

technical performance.

SWOT ANALYSIS

GRADES:

Crawlability: B+Relevance: APopularity: A+Conversion: A+

TAKEAWAYS

-Really well-made website

-Popular, fun, and keeps people coming back

-Extremely strong calls-to-action

-Should focus on male market

Recommendation: Shop with caution.

Contact me with any questions, comments, or.. Compliments.

Email: michaelstein3@yahoo.com

Thanks for viewing!