Upload
charlie-weston
View
22
Download
2
Tags:
Embed Size (px)
Citation preview
THE ASK:
• Redesign website!• Develop social strategy
WHAT COMMUNITY?
LIFE CHEF: !Seeking the right mix between being busy and staying healthy.
INSIGHT: Life is sweet if you use the right ingredients.
PRODUCT SOLUTION: Keep the sweet, lose the sugar.
STRATEGY: Position thinkThin as an ingredient of a day well-lived.
LIFE IS A RECIPE: !HOW DO YOU KEEP IT SWEET?
• Power-up with protein?!• Gluten-free guru?!• Spend your sugar elsewhere?
KEEP LIFE SWEET
SOCIAL STRATEGY:!KEEP LIFE SWEET!
#thinkThin
SOCIAL STRATEGY: KEEP LIFE SWEET
TRADITIONAL!!
Facebook!Twitter
EXPRESSIVE!!
Pinterest!Instagram
MUSIC!!
Pandora!Spotify
WEBSITE!!
Blog+Tumblr
THANK YOU