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At the thinkLA Entertainment Marketing Breakfast, George Strompolos from Fullscreen breaks down strategies on how to reach millennials via social media and video content.
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GEORGe STROMPOLOS @GSTROMPOLOS
FULLSCREEN
A NEW CREATIVE CLASS
16-34 YEAR OLDS CREATING CONTENT ONLINE
7% In 2006
77% Today
Source: BBC Game Changers
7
EVERY NEW MEDIUM HAS ITS OWN FORMATS
AND its own STARS
8
ALEXIS G ZALL CONNOR FRANTA
THE FINE BROS.
GRACE HELBIG
9
SHANE DAWSON
AVBYTE
DEVIN SUPERTRAMP
OUR 2ND LIFE
MILLENNIALS (AGE 16-34) ARE CONSUMING
34% Of their video online
500 Videos per month
Source: e-Marketer
53% of millennials would rather give up their sense of smell than their smartphone.
- McCann WorldGroup
13
“HOW DO WE REACH MILLENNIALS?!”
15
Video Views: 1MM
Drove 10K clicks within the first 7 days to the TFIOS trailer
Drove over 15K clicks overall
103K+ YouTube likes
6K+ YouTube comments
17
18
1. REMEMBER: MILLENNIALS REACH MILLENNIALS
2. BUILD RELATIONSHIPS with the next gen
3. give creative prompts, not scripted talking points
4. authenticity wins: make it personal
5. go beyond the screen & activate IRL (IN REAL LIFE)