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Think like a 50s Ad Exec and execute like a geek@LisaDMyers
15 Awards in past 2 years, including Best SEO Agency 2 years running.
It’s not bragging if it’s true
The internet is overflowing with content
We need to defy the boxes and limits of what we do!
Be like Iceland….
Think BIG…..
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source: the awesome @DaveTrott Source: @DaveTrott
Name things that are white?
Name things that are white that is in your fridge?
Thinking concretely and within limits does NOT limit creativity
Think like a 50s Ad Exec and execute like a geek!
Ideas & Concepts that deserves coverage!
Simple is beautiful
156 pieces of coverage including:
It was even turned in to a fan-made-mod for The Sims
People called our office wanting to BUY the posters
Over 1,000 signatures!
Technology + Nostalgia
100 pieces of coverage Over 50,000 Views
When your campaign is good enough to get TV coverage.
Data really is your friend….
53,745 shares
Asian Age (circula.on 1m)
The Business Times (Singapore) (circula.on 37k)
193 Pieces of Coverage
1,4 Million Views
2 hours of twee,ng later…
Over 500 pieces of coverage
It became a twitter moment…
Shared over 48k times in 48 hours
Sometimes collaboration helps you reach the sky!
70 pieces of coverage
Doing something pioneering doesn’t need to be expensive, just think smart!
105 pieces of coverage
< 200,000 Views
WHY is more important than how!
Source: Simon Sinek
We make great campaigns. They’re creative, innovative, beautifully
designed, and easy to use. Want to buy our services?
“
”
We want to be THE destination for digital pioneers. We believe in thinking differently and pushing the boundaries. The way we push the boundaries is by being brave,
honest, inquisitive and accountable. We just happen to make great campaigns. Want to
buy our services?
“
”
People don’t buy WHAT you do but WHY you do it!
Source: Simon Sinek
Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
Here’s me and Simon Sinek at an awards …in my dreams.
Our WHY:
“THE destination for digital pioneers”
GRIT���(passion + perseverance)
How many of you can think of a bad manager?
Hiring based on experience as a main criteria is often a mistake!
Meet Alex!
He’s had coverage from:
He is consistently OVER target!
Look for people that doesn’t accept the default!
That can solve problems and isn’t afraid to fail. And BELIEVE in them!
Reasons aren’t always what they seem..
I won 5 individual awards before I was 35
I started my own company at 31 (without any
funding or business partners)
Grown the business to 28 people, 2m Turnover
My agency has won 14 Awards in the last 2 years
IQ?
Upbringing?
Education?
Luck? Money?
I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of my
business
Oh and my IQ is totally average
100 people theory
HOW YOU THINK
Luke: “I can’t believe it” Yoda: “That is why you fail”
The Monkey Ladder Paradox
YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
It’s not who you are that holds you back, it’s who you think you are not. – David Brinkley
Links to campaigns: ������Unknown Tourism ���http://www.expedia.co.uk/vc/unknowntourism/ ������Historic London���http://www.expedia.co.uk/vc/historicLondon ������Unicorn League���http://www.sage.co.uk/c/v/unicorn-league/ ������Directors Cut���http://www.gocompare.com/life-insurance/directors-cut ������Malmø Castle���https://malmohus-slott.expedia.se/en ������Virtual Flåm ���http://www.expedia.no/vc/c/virtuelle-flam/en ���������
