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THINK BRISTOL: WORK GLOBAL
HOW TO RUN A SUCCESSFUL INTERNATIONAL BUSINESS FROM THE HEART OF BRISTOL
Craig Wightman | Design Director
SUCCESSFUL INTERNATIONAL BUSINESS
60% EXPORT SALES
KEY MARKETS: Germany, Sweden, USA, Switzerland, Spain, Italy, Korea
FROM THE HEART OF BRISTOL
WHAT WE’VE DONE
CJ Foods - Culinary Oils packaging
Reckitt Benckiser Lysol No Touch
handwash dispenser
Roche Diagnostics – Accu-Chek diabetes care product range
University of Bristol, Aquatest water testing device
Sony Mobile, Global Insight and Innovation
Sony Mobile, Global Insight and Innovation
Sony Mobile, Consumer Co-creation
Coca-Cola, AVRA water super-lightweight bottle
Huggies Happy Moment – Campaign Video Click to view
HOW WE’VE DONE IT
Dieter Rams Ettore Sottsass
Braun Memphis
James Stirling – Staatsgalerie, Stuttgart
UKTI Great Britain campaign
Dyson Air Multiplier Burberry Zaha Hadid
Heydar Aliyev Centre, Azerbaijan
HOW TO SUCCEED
BE EXPERT
Boehringer Ingelheim, Handihaler
User Understanding Consumerisation studies
BE FOCUSSED
Kinneir Dufort stand, Medica, Dusseldorf
BE OPPORTUNISTIC
UKTI Design Seminar, Korea
ADAPT YOUR MESSAGE
HSBC advertising
EMBRACE THE CULTURE
Seoul Metro
USE YOUR ASSETS
Banksy Luke Jerram – Park and Slide Clifton Suspension Bridge
Innored / Kinneir Dufort collaboration partnership
Innored studio, Seoul
RECOGNISE BARRIERS
93% Of all communication
is non-verbal Albert Mehrabian, Silent Messages
CONFERENCE CALLS
A conference call in real life – click to view
Kinneir Dufort - Conference call survival kit
DO THE MILES
ENJOY IT
