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THINGS TO KEEP IN MIND WHILE PURCHASING AN EMAIL LIST
Email Marketing is still considered as the most responsive form of business communication. However, in- order to accomplish success in your email marketing campaign, you need quality email list that can prove out to be effective and profitable for
your business.
Email Addresses Should Not Be Generic
While purchasing a list from an email list vendor, you must ask the list vendor for proper email address of people, who are the owner or an important part of the business, so that your emails hit the inboxes of the right individual with decision making power. If you send out your offers to generic email addresses that are compiled from the websites then you are probable to get very few responses in turn.
Order a 90+ Percent Email Delivery Rate If you use an email list that is less
than 90 percent deliverable then it is sure to block your good email addresses, making the email campaign worthless. So, ask your list vendor to give you a list with 90+ percent email delivery rate
Look for Email List That Offer a “Money Refund” Guarantee
You must always avoid purchasing email lists from vendors who do not offer money refund guarantee. Vendors who offer money refund guarantee are more likely to give you a high quality email list.
Demand Full Contact Name & Direct Mail Address
Request your email list vendor to include “full contact name” of the email recipient and the “direct mail address” in the list. By having the full name of email recipients, will definitely let you know whether you are receiving numerous email addresses for the same person. Moreover, the direct mail address will let you know if you are receiving more than one email address from the same household, so that you can raise your option seeking just the adult male or female parent.
