AIMS HyperLocal Marketing PlatformChennai Central

Branding Options

AIMS – HyperLocal Marketing

Therefore AIMS is an innovative HyperLocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement

Name, Age, Gender, Phone Number, email, Destination

Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed

Time Spent, Advertisement Seen / Clicked and Responded

This information is used to retarget the customer in real time through our Marketing Automation system

Automated SMS, email, Voice Broadcast or Call Connect

All these Details are logged in the system and reported via Mobile App and Web Dashboards

The entire complex has 15 platforms to handle long-distance trains with 3 platforms exclusively for suburban trains

Chennai Central Railway Station has daily 200+ trains with 3,50,000+ Commuters moving to different locations in India

The 13-storied annexed building, the Moore Market Complex Building, has 3 platforms and handles north- and westbound suburban trains

More than 20% trains getting delayed every day

In 2012-2013 Chennai railway station was the top revenue-generating station of the Southern Railway

Chennai Railway Station – Facts & Figures

Schematic

Entertainment

Internet

Information

Coupons

Advertisers to see relevent information visualized on

Live Dashboards

1. Commuters enter Wi-Fi Zone get access to Wi-Fi

2. Wi-Fi Assistance will be around to help or assist

3. Users get connected to the System

1. User connects using Laptop, Tabloid, Smartphone1. Entertainment 30+ Local Channels2. Internet High Speed Internet browsing3. Coupons Instant Discounts & Coupons4. Information Travel related info

1. User Logs in into the system by entering general information

2. They receive OTP1. This used for access

Internet 3. They get access to

1. 30+ Local and other TV Channels

2. 30 Min of Free WiFi Usage3. Discounts and Coupon 4. Important Information

Advantage Of AIMS

100% one-on-one audience engagement with media

Targeted brand promotions with customized branding options, to benefit Local and National advertisers

Marketing automation system via SMS & E-mails improving brand recall & optimizing ROI

Captures last mile information of your prospect engage with your brand

Our live dashboards in visualized format keeps you inform about the activities

Periodic reports helps you take inform decision

AIMS – Value Calculus

ThereforeAIMSCustomer

Engagement

LiveDashboards

MarketingAutomation

OptimizedROI

CustomizedBranding

Improve customer experience with timely engagement

Live Dashboard help stakeholders stay informed of interactions happening with the brand

Automate marketing processes by sending response SMS and Emails to gain maximum brand recall

Customize your branding communication and creatives in real time

Branding Options @ AIMS

Main Login Page

1 Main Banner Ad

2 Register Button

Login Confirmation

3 Registration Confirmation

Main Login / Push Ad’s

4 Video Ad

Branding Options @ AIMSHome Page

5 Top Banner Ad

6 Bottom Banner Ad

Sub Pages

7 Top Banner Ad

8 Bottom Banner Ad

Internet Page

Branding Options @ AIMS

9 Bottom Banner Ad

10 Top Banner Ad

11 Box Ad

12 Internet Page Login Ad

Live Dashboard

Live Dashboards give advertiser visualized information about the ad consumption pattern

Ad Space Descriptions

1 Main Banner Ad - Maximum 5 advertisers refresh rate of 1 minute

2 Register Button – SMS, as well as Emailer will be sent on button click

3 Registration Confirmation : Logo branding

4 Video Ad: 10 Sec video as or 10 Sec static image display

Ad Space Descriptions

5

11 Main Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute

12 Internet Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute

7 10 Top Banner Ads: Maximum 5 advertisers refresh rate of 1 minute

6 8 9 Bottom Banner Ads: Maximum 5 advertisers refresh rate of 1 minute

Banner Size

Snapshot

Morning

80,653

Night

91,621

Afternoon

83,336

Evening

86,966

Total Logins Till 5th June: 4,03,003

8am to 11.59am-Morning | 12pm to 3.59pm-Afternoon | 4pm to 7.59pm-Evening | 8pm to 7.59am-Night

77%

23%Over Night

45,825

Period: 22nd Mar to 5th June Source: Therefore AIMS

Thank You