The Wild Eye Makeup

Brand Voice 1.Unique/ Youthful

2.Smooth

3.Shiny a. The tone and communication style of my brand is unique and trendy. A type of

brand that multiple different styles of women can feel comfortable wearing. The eye makeup is high quality and not too bold. It is not targeted at a particular age group. The texture of the product is smooth and easy to apply, not over complicated to understand.

Brand Color

Primary Hex code -

#f97fb6

Complementary

Hex code - #f9817f

Accent Hex code -

#f9dd7f

These three colors represent my brand because they complement each other. They are an example of the type of color scheme to customer would get when buying the eye makeup.

The Difference Social Media Marketing Can Make!Social media can effectively and successfully convince a

potential customer to buy the product

BUT… if the social media campaign is not successfully reaching the customer then there is no point

Finding The Best PlatformKnowing your target customer is key

First you must know what forms of social media they use mostFor The Wild Eye Makeup company the target

customer would mostly be using instagram

Instagram is huge in the makeup world

BUT… that means that it is overpopulated with other competitors

Standing out is key when competing against all those other brands

Communicating with the CustomerReaching the customer is extremely important and hard but

once that is done successfully keeping in contact with them is even harder

You do not want to be over the top and annoying but you want to make your presence known

Hiring a team of individuals is effective because having a social media marketing department can create excellent idea. The more brains their are thinking of what to create need, can

ensure that the brand is always present on social media

Creating Something to RememberThe logo or packaging is the first thing customer will see and

that is how to draw them in

The colors are important because if they are not aesthetically pleasing the customer will immediately walk away

In a social media marketing campaign the rand must catch the eye of the customer with something uniqueFor example, using the logo in a instagram post, not giving too

much information away about the product but making the viewer want to learn more

Potential Instagram PostThis post would not directly say that this an

eye makeup brand

The post would not be the brands first post because that may be confusing

The brand should have an established instagram page so when the potential buyer clicks to see the profile, they can get more informations about the products.

Instagram post