The TV Agency

13.1MILLION

£17

500THOUSAND

ITV REGIONS – ADULTS PER 1,000’S

LARGEST AREA SMALLEST AREA

HIGHEST COST PER 1,000 CHEAPEST COST PER 1,000

HIGHEST COST AUDIENCE CHEAPEST COST AUDIENCE

DEMAND

511

2,202

5,006

3,730

9,528

4,995

1,836

1,015

2,952

1,403

5,398

7,325

2,425

1,418

ITV Border Region

ITV Tyne Tees Region

ITV Yorkshire Region

ITV Anglia Region

ITV London Region

ITV Meridian Region

ITV West Region

STV North Region

STV Central Region

UTV Ulster Region

ITV Granada Region

ITV Central Region

ITV Wales Region

ITV Westcountry Region

The largest area is the North, which covers, Yorkshire and its micros, Tyne

Tees, Granada & Border with a potential Adult audience of just over 13.1 million

The most in demand region on which to advertise is LWT with an average of nearly £17 for 2014. The cheapest and least in demand region is ITV Border at just over £4.

AUDIENCE COST

The most expensive audience in 2014 was Men 16-34 at nearly £140 cost per thousand

with ITV1. The reason being is this is the hardest audience to deliver on ITV1.

The cheapest audience is always Adults asthis is the base audience for all other audiences, it is also the most readily

available as it covers everyone who watches TV, except for children.

2014 total audience cost per thousand

When buying premium spots on ITV1 or peak on digital channels, you willalmost always have to buy against a more targeted audience than Adults,

such as HWCH, (housewives with children).

All information correct as of December 2014, based on station statistics, not for use for planning purposes or to be taken as an actual proposal. Airtime is subject to availability. Costs shown are subject to VAT. The costs are not intended to be an offer capable of acceptance. Pricing changes on a weekly basis depending upon demand.

This means a 30" peak spot in Coronation St can cost as little as £400 on ITV Border, whereas on LWT the same spot would cost nearly 20k. The difference in price is down to

demand and the amount of people that watch the advert.

ITV1 has 37 different regional TV areas you can advertise on.

The smallest TV region is ITV Border with just over 500,000 Adults

£4LWT

£140MEN 16-34

£8ADULTS

COSTLIEST MONTH CHEAPEST MONTH

£9.11OCT

OCTOBER

£6.36JANUARY

BORDER

NORTH BORDER

0

35

70

105

140

Hwives

HwChil

ABC1H

w

Adults

1624

Ad

1634Ad

ABC1Ad

Men

1634Me

ABC1M

e

Women

1634Wo

ABC1W

o

Childs

1654

Hw

JAN

Want to know more on how best to spend your TV advertising budget? Contact The TV Agency, info@thetvagency.com

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