The Top 15 Rules of Content Marketing for 2015

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<ul><li><p>THE TOP 15 </p><p>RULES OF CONTENT MARKETING FOR 2015</p></li><li><p>Create engaging headlines.80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest.</p><p>NUMBER ONE</p></li><li><p>66% of the most effective marketers have a documented content strategy.</p><p>NUMBER TWO</p><p>Streamline processes with online tools.</p></li><li><p>Create content formulas.</p><p>Marketers with a documented strategy are more likely to consider themselves effective.</p><p>NUMBER THREE</p></li><li><p>NUMBER FOUR</p><p>Year-over-year growth in unique site traffic is 7.8x higher for business </p><p>who use content marketing.</p><p>Use evergreen content to create continuous value.</p></li><li><p>Create content from an ongoing editorial.</p><p>73% of B2B organizations have a person dedicated to overseeing content marketing strategy</p><p>NUMBER FIVE</p></li><li><p>More than 27,000,000 pieces of content are shared online everyday. </p><p>NUMBER SIX</p><p>Make sure your content is easy to share.</p></li><li><p>You need both quality and quantity.</p><p>60% of marketers create at least one piece of content each week.</p><p>NUMBER SEVEN</p></li><li><p>Creating original content was seen as the biggest </p><p>challenge for 69% of content marketers. </p><p>NUMBER EIGHT</p><p>Use multiple resources to inspire your content.</p></li><li><p>Repurpose good content by using multiple formats.</p><p>50% of consumer time online is spent engaging with custom content.</p><p>NUMBER NINE</p></li><li><p>Mobile-optimized content marketing increased from 15% to 33% during 2014.</p><p>NUMBER TEN</p><p>Keep content bite-sized for easy reading.</p></li><li><p>Use marketing data to inform your decisions.By 2015, spending on marketing analytics is expected to increase by more than 60%.</p><p>NUMBER ELEVEN</p></li><li><p>82% of prospects say content targeted to their </p><p>interests is more valuable.</p><p>NUMBER TWELVE</p><p>Use hyper-segmentation to target your audience.</p></li><li><p>Increase focus on mobile.Marketers are forecasted to spend $8.2 billion </p><p>on mobile marketing by 2016.</p><p>NUMBER THIRTEEN</p></li><li><p>57% of B2B marketers use content curation as part of their content marketing strategies.</p><p>NUMBER FOURTEEN</p><p>Tap into the power of curated content.</p></li><li><p>Put your audiences interests first.</p><p>90% of consumers find custom content useful, 78% believe the organizations behind the content are </p><p>interested in building good relationships.</p><p>NUMBER FIFTEEN</p></li><li><p>Want more free marketing resources?</p><p>E L I V 8 G R O U P. C O M / R E S O U R C E S</p></li></ul>