1. brandCOLORADOmade by Colorado, for Colorado Thread Conference, 2014

2. My Professional Journey1987-89market research1989-93brand manager1994-2008founder and ceo 3. So, the next step is, logically...take a job in government. 4. Colorado Blueprint 1. Build a business-friendly environment 2. Retain, grow & recruit companies 3. Increase access to capitol 4.Create & market a stronger Colorado brand 5. Educate & train the workforce of the future 6. Cultivate innovation & technology 5. Lots of Questions? 6. Lots of Challenges? 7. Statewide Listening Tour 8. Diverse Array of Statewide InputInclusivityCol The Blu orado epr intTO URIED UCAT IOSMNTBD ColoradoCREA TIVE INDUSTRY WORKFORCEry dustk In Key etwor le N dtab n RoubrandCOVER GOENT NM LIC B PUA brand designed by Colorado for Colorado 9. rose from two unproven principles.not relate to customers at specific service levels,gement. So some have created specific logos toomer need. Examples:A Fragmented brand = a weak brand 10. You either move FORWARD or get left BEHIND 11. DISCOVERY 12. Statewide Involvement 13. FacebookWebsiteInstagramEmailTelevisionTwitter Youtube 14. What Makes Colorado Colorado? 15. STRATEGY Build upon our greatest strength. Start with something indisputable. Add something distinctly appealing. 16. Build on Strengths 17. Start with Something Indisputable King of the mountains 18. Add Something Distinctly Appealing 19. Core PillarsVid ere e Pow atur by NEc Opponom ortu ic nitylity taCo Ki lor ns ad hip oIndependent Spirit 20. DESIGN 250 Applications 400 Nominations 12 Selected 21. Icon Appeal & Favorability 77%76% 54%77% 54%54%vs.COLORADO Very or somewhat appealingVery or somewhat favorableLikely to seek info*Out of State Research 22. Our ToolboxFlagBrandSealFor all peopleFor authorized useEnforcement 23. DISCOVERY 24. BEFOREAFTER 25. byCOLORADO ProgramIT F N P R OMENOREmployer *NEWP L O Y E 26. A Western way of doing business.Real, honest and true.Wild Calling! is continuing our quest to produce the wildest products on the market by introducing two new lines of dry dog food. Rocky Mountain Medley & Western Plains Stampede. Optimal Nutrition for your pet. Get in front of the demand. Catch the excitement. Embrace the change. Wild Calling! is quality grain-free pet food that's ahead of the pack.Join the Stampede to Wild Calling! N OT H I N G W I L D E R . TOLL FREE: 1.855.628.7387 WWW.WILDCALLING.COM 27. The state where you can live the life you want!What Makes Colorado Colorado?Its our Nature! 28. A brand by COLORADO for COLORADOIts our nature.