The State of Online Marketing in 2014

The State of Online Marketing in 2014A CLICKED STUDIOS PRESENTATION BY FRANK SPOHR

TONS OF WAYS TO MARKET YOUR BUSINESS ONLINE TODAY

Easy to Spend Money Quickly With Any of

These Methods

Google Adwords generated 31% more

clicks in 2013 than 2012 and generated over $50

BILLION in revenue.

Mobile Devices Are Growing Like Crazy

32% of Paid Search Clicks Q4 2013

Mobile Devices Are Growing Like Crazy

32% of Paid Search Clicks Q4 2013

http://www.delegator.com/2014/02/12-google-adwords-facts-trends-from-2013/

Facebook Makes 52% of Its Revenue from Mobile

Ads

7.87 BILLION TOTAL ANNUAL REVENUE – ALL DEVICEShttp://www.businessinsider.com/facebook-q4-2013-earnings-2014-1

DESPITE THIS WILD GROWTH,

THERE ARE OTHER WAYS TO MARKET ONLINE THAT

DON’T NECCESSARLIY REQUIRE AD-SPEND!

MORE ON THAT LATER!

FIRST, A LITTLE SCIENCE ON CREATING

MESSAGES THAT GET INTO PEOPLE’S HEADS

WHAT GOOD IS MARKETING IF PEOPLE DON’T PAY ATTENTION TO YOUR MESSAGE?

THERE ARE SPECIFIC WAYS YOU CAN COMMUNICATE

THAT ARE MORE LIKELY TO PENETRATE SEEMINGLY

THICK SKULLS.

THE RIGHT WAY

SIMPLE, HIGH CONTRAST, VISUAL CONCEPTS

THE RIGHT WAY

SIMPLE, HIGH CONTRAST, VISUAL CONCEPTS THAT

EVOKE EMOTION AND FEELING

WE WORK ON THE HARD STUFF SO YOU DON’T HAVE TO.10 TIPS FOR MORE FUN AND PROFITABLE EVENTS

NEED TO GROW YOUR BUSINESS?WE’VE GOT THE WATER TO HELP YOU FIND NEW CUSTOMERS.

THE WRONG WAY

COMPLICATED, ABSTRACT CONCEPTS THAT EVOKE

ANALYTICS AND CRITICAL THINKING

USING THE ABCXYZ METHOD WE CAN INCREASE YOUR SALES BY 63.7%. USING A

NEW FORM OF DIGITAL MARKETING THAT HAS BEEN DEVELOPED USING STATISTICALLY

SIGNIFICANT SPLIT A/B TESTS, ACME GROUP CREATES SYNERGY AT AN EXCEPTIONAL RATE.

WE ARE CONFIDENT YOUR WILL HAVE SIGNIFICANTLY LESS BOUNCE RATES AND

HIGHER CTR WITH EACH MEDIUM AND CHANNEL WE TOUCH.

WHY DOES IT WORK LIKE THIS?

Neuroscientists discovered incoming messages pass

through 3 distinct levels within the brain.

The Croc BrainThe Mid BrainThe New Brain

All incoming messages start with the croc brain, which has 3 primary concerns: Can I eat it? Will it hurt me? Can I mate with it?

It also happens that the croc brain is highly visual and sensitive to movement. How else would it be aware of a potential danger?

We can use these evolutionary facets to better craft our messages.

This is why Facebook and Twitter posts with pictures get more views and clicks.

This is why most people like watching video instead of reading.

1. PHOTO POSTS GET 39% MORE INTERACTION

Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.

Via FastCompany

http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

Long, complicated ideas are a threat to the croc brain.

It has to first see your idea as a non-threat and as something that will benefit it.

WANTING =

THE RELEASE OF A NEUTROTRANSMITTER

CALLED DOPAMINE

Wanting is only half the story. You ultimately want to create

“desire”.

Desire

=

Wanting (Dopamine)

+

Tension (Norepinephrine)

The neurotransmitter dopamine is released because the brain is excited and alert to the possibility of a new, unique discovery and norepinephrine is released when the brain realizes there are stakes and consequences if it can’t get the new object of its desire. In other words, norepinephrine indicates importance.

THIS FORMULA WORKS ON ANY MARKETING CHANNEL BECAUSE IT IS BASED ON HUMAN NATURE.

LETS DIVE INTO THE PLAYING FIELD OF ONLINE MARKETING IN 2014.

GOOGLE ADWORDSPRO: FAST RESULTS. INSTANT TRAFFIC.

EASY TO TARGET BY KEYWORD.

CONS: DIFFERENT MARKETS CAN BE VERY EXPENSIVE TO REACH. LEGAL AND

INSURANCE KEYWORDS CAN BE AS HIGH AS $200 PER CLICK. OTHER MARKETS CAN

FETCH KEYWORDS FOR A COUPLE DOLLARS PER CLICK. CAN BE DAUNTING

FOR SMALL BUDGETS.

FACEBOOK ADSPRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO TARGET BY DEMOGRAPHICS. AFFORDABLE FOR SMALL BUSINESSES

(ABOUT $4.50 CPM).

IN-LINE NEWSFEED ADS GENERATE UNHEARD OF CLICK THRU RATES OF 3% TO

6% ON MOBILE AND 0.5% TO 2% ON DESKTOP.http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/

CONS: RIGHT SIDE ADS SUFFER FROM LOWER CLICK THRU RATES.

AD SATURATION IS LOW. AN AD IS SEEN BY ABOUT 5% OF THE TIME IN A

NEWSFEED, SO IT ISN’T GREAT FOR REPEATED EXPOSURE STRATEGIES.

http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/

SEO AND SEMPRO: QUALITY, STEADY TRAFFIC.

EASY TO SEE DEMAND WITH KEYWORD RESEARCH TOOLS BEFORE PURSUING

CAMPAIGNS.

POTENTIAL FOR RAPID GROWTH AT FIXED COSTS.

RELATIVELY QUICK AND EASY TO RANK FOR MOST LOCAL AND CITY FOCUSED

KEYWORD TERMS.

SEO AND SEMCONS: COMPETITIVE KEYWORDS AND/OR BRAND NEW WEBSITES CAN TAKE 6 – 12

MONTHS TO RANK WELL.

HAVE TO PLAY BY GOOGLE’S RULES SINCE THEY OWN 67% OF THE SEARCH ENGINE

MARKET.

BLOG MARKETINGPROS: ESTABLISH YOUR BRAND AS AN AUTHORITY AND EXPERT. REINFORCES

TRUSTWORTHINESS.

GENERATE TRAFFIC WITHOUT BUYING ADS OR WAITING TO RANK ON SEARCH

ENGINES.

HELPS BUILD RELATIONSHIPS WITH OTHER BLOGS FOR ADDITIONAL EXPOSURE.

REDDIT.COM MARKETING

“THE FRONT PAGE OF THE INTERNET”

PROS: QUICK ACCESS TO A HUNGRY AUDIENCE SEGEMENTED BY INTERESTS. 6%

OF ENTIRE INTERNET IS HERE.

POTENTIALLY HUGE TRAFFIC TO YOUR WEBSITE WHEN VOTED TO THE TOP.

EASY TO GAIN FEEDBACK

FREE TO POST.



CONS: Heavy demographic slant towards young men.

Traffic is a spike unless it gets picked up by other websites and online media.

May need to post non-promotional items first to win trust of peers in sub-reddits.

http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_reddit_usage_2013.pdf



On a related note, you can achieve the same style of results and traffics by being

active in website forums that pertain to the niche you are active in.

VIDEO MARKETING

PROS: CONTENT IS VERY ENGAGING BY NATURE.

EASY TO TRACK VIEWS AND CLICK THRUS.

AD COSTS ARE AS LOW AS $0.03 PER VIEW.

COMPANIES LIKE GO TO PRO VIDEO CAMERAS SAY THIS TYPE OF MARKETING IS

PRICELESS FOR THEIR BRAND.

EASY TO SEGMENT WHICH AUDIENCES SEE YOUR MESSAGE.

VIDEO MARKETING

CONS: TIME AND EFFORT TO CREATE VIDEO ADS.

YOUTUBE MARKET IS GEARED HEAVILY TOWARDS “GENERATION V”, WHICH IS

MAINLY 18 – 34 YEAR OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE CENTRIC BRANDS OR TRADITIONAL BRANDS.

VIDEO MARKETING

CONS: TIME AND EFFORT TO CREATE VIDEO ADS.

YOUTUBE MARKET IS GEARED HEAVILY TOWARDS “GENERATION V”, WHICH IS

MAINLY 18 – 34 YEAR OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE CENTRIC BRANDS OR TRADITIONAL BRANDS.

VIDEO MARKETING

A SUCCESS STORY OF A SMALL KNITTER WHO WENT FROM LOCAL TEACHER TO FULL

TIME ONLINE INCOME SPENDING ABOUT $100 A MONTH ON YOUTUBE ADS.

https://www.youtube.com/watch?v=ZltqGT3B3bI

SOCIAL MEDIA MARKETING

FACEBOOK AND TWITTER ARE GREAT FOR B2C.

PREREQUISITE: YOU HAVE TO HAVE FRIENDS AND FOLLOWERS.

LINKEDIN IS GREAT FOR B2B. ONCE AGAIN, YOU NEED AN AUDIENCE. JUST POSTING TO

YOUR TIMELINE WILL NOT GET YOU FAR.


HOW DO YOU GET FRIENDS?

JOIN AND CREATE FACEBOOK GROUPS

BECOME ACTIVE. SHARE CONTENT THERE. NOT JUST YOUR TIMELINE.



FOLLOWERWONK.COM FOR TWITTER



CREATE AND JOIN LINKEDIN GROUPS

FOR MORE STRATEGIES AND

TACTICS

CLICKEDSTUDIOS.COM