The Scientific Guide to Making Quizzes Like

Buzzfeed

Buzzfeed has perfected the art of quizzes

But we took it one step further…

And discovered data-driven methods for making viral

quizzes

So let’s get to it

Step 1: Name your quiz

Here are three data-backed methods for doing so

1. The “actually” titleFor example: “What type of traveler are you actually?”

Turns out adding the word "actually” actually makes a difference

2. The “Which (blank) are you?” title

For example “Which cake are you?”

Quizzes with the words “which” “are” and “you” in the title perform very

well

3. The celebrity comparison title

For example “Which celebrity is your personality like?”

Adding the word “celebrity” to a quiz title gets you a strong boost

Step 2: Put a face on your cover image

One face works best

Here’s the data on that

Step 3: Write naturallySpeak like you would to a friend when writing quiz

questions

Use personal pronouns to sound natural

Like “you” “I” and “we”

Here’s the data on that

Step 4: Write results that need sharing

That means be nice and have a plan

Most tweets referencing quizzes are overwhelmingly positive

So write positive results

That’s itTo read the full article,

check it out hereP.S. to make a quiz like you see here,

head to tryinteract.com