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As the largest mobile marketing agency network in the world with 19 markets in different continents, Mobext has recently been growing its Asia-Pacific footprint in response to the optimistic forecasts about the region. For this paper, the agency takes special focus on the four APAC markets represented in the study — India, Japan, South Korea, and Australia. The region has been identified as the world’s largest and fastest-growing mobile market, and this paper aims to give marketers and advertisers a look into the how this region’s activities, attitudes, and opinions about connected devices affect their propensity to buy and consume different forms of media.
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Figure 1
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Figure 2 - Percentage of users x Mobile activities
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0102030405060708090
100
Communication Entertainment Searching information
Shopping Banking Business
India
Japan
South Korea
Australia
Figure 3 Percentage of Users X Regular Activities in Mobile
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0
10
20
30
40
50
60
00:00-2:59
3:00-5:59
6:00-8:59
9:00-11:59
12NN-14:59
15:00-17:59
18:00-20:59
21:00-21:59
Smartphone
Tablet
Laptop
Figure 4 - Percentage of Users x Time
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10
0 5 10 15 20 25 30 35
Watched TV
Listened to radio
Read magazine
Read newspaper
Shop in store
Access net via desktop
Figure 5 - Media Activities x Percentage of Users
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Figure 6 - Percentage of Users x Media Activities
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Figure 7 - Percentage of Users x APAC country
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