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GLOBAL REACH*
US EUROPE
REST OF THE WORLD
Billion1K
Billion340
Billion360
VIDEO & LOCATION (GPS)
60% 35%
OTHERS
3%
2%
%
VIDEOCOMPLETION RATES
25% 50% 75% 100%
83% 81% 78% 77%
15 sec. videos were completed by 77% of the users what is TWICE
the rate of videos with the length of 30 sec.
Increasing the radius from 50m to 100m will give you 4x the reach.
TOP FORMATS
EUROPE: EE, Telefonica Europe, Vodafone D2, Orange S.A.
REST OF THE WORLD: Verrizon Wireless, AT&T Mobility, T-Mobile USA
US: America Movil, Turcell Iletisim Hizmetleri A.S., Vico S.A., Mobile Tele Systems, Telecom Italy Mobile
BY CTR (average)
Tablet Interstitial Native 300x250 728x90
5.7% 3.9% 1.1%Interstitial
3.3% 0.2%320x50
0.6%
PARTNERS
NEW!! In-App trackingnow available.
Optimize your campaigns towardsin-App actions and purchases.
TOP CARRIERS
RTB sources Data providers
Rich media provider
Tracking partners
BY REACH
320x480320x50 Native Ad 728x90 300x250
80% 34% 30%Device ID forRe-Targeting
3rd Partyaudiences
Age & Gender
18+
DATA
VAST VIDEO ENABLED
58%
HAS GPS
30%
* Estimated global mobile programmatic reach by region
