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GARY VAYNERCHUK
(which, I might add, you all ARE)
GARY VAYNERCHUK
You can’t attack internet video the same wayyou did two years ago.
GARY VAYNERCHUK
So I decided to put together a helpful guide, a state of the union, if you will...
GARY VAYNERCHUK
300 hours worth of video content are pushedto YouTube every minute...EVERY MINUTE!
GARY VAYNERCHUK
I got my start on YouTube with WINE LIBRARY TV...and I still use it today for #ASKGARYVEE.
GARY VAYNERCHUK
AND when you compare it to FACEBOOK’S 4 BILLION views a day,
it’s finally got a real competitor.
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GARY VAYNERCHUK
Facebook video has become the best wayto reach MY fans at scale.
GARY VAYNERCHUK
Now I’m not talking about putting something on YouTube and linking out to it on Facebook.
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GARY VAYNERCHUK
I’m talking about natively posting video contentdirectly to Facebook.
GARY VAYNERCHUK
and that means Facebook’s Newsfeed algorithm isplacing an enormous amount of weight on videos
(which translates into organic reach).
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GARY VAYNERCHUK
Couple that with theirnew video ad products
for sales and direct response...
GARY VAYNERCHUK
and you have some serious reasons to spend some real money on video content for Facebook.
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GARY VAYNERCHUK
Say you’re a local ice cream shop.You want to bring in some families for
the summer months.
GARY VAYNERCHUK
If you upload avideo natively,
you can target it topeople who:
1. Love ice cream 2. Live in your area 3. Have kids
GARY VAYNERCHUK
Just like that, you’re only reaching the audience that is most relevant and profitable to you.
GARY VAYNERCHUK
When you go to YouTube, you want to watchthis cat video. That is your intent.
GARY VAYNERCHUK
FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you.
GARY VAYNERCHUK
Facebook video is clearly a HUGE deal.But don’t sleep on the other platforms either…
GARY VAYNERCHUK
As Twitter has grown, the amount of noisehas increased, while the amount of meaningful
engagement has dropped.
GARY VAYNERCHUK
That’s why the real way to win with Twitter videois through engagement.
GARY VAYNERCHUK
Not because it took any real effort on their part, but because that social interaction is hugely meaningful.
GARY VAYNERCHUK
With Twitter’s new video feature, they’ve beenable to take that feeling to the next level.
GARY VAYNERCHUK
Get in there, reply totweets with a video, andsee if your engagement
doesn’t skyrocket.
GARY VAYNERCHUK
Sometimes it’s hard to convey a nuanced opinionin only 140 characters and context is lost.
GARY VAYNERCHUKGARY VAYNERCHUK
More than 60% of U.S. 13 to 34 year-oldsmartphone users are Snapchatters.
GARY VAYNERCHUKGARY VAYNERCHUK
One of the things I used to love about Snapchatwas how you had to hold your finger on the screen.
GARY VAYNERCHUKGARY VAYNERCHUK
That is, of course, no longer the case.
GARY VAYNERCHUKGARY VAYNERCHUK
But the videos are still limited,since they can only ever stick around
for a certain amount of time.
GARY VAYNERCHUKGARY VAYNERCHUK
On top of that, the abilityto draw over your images is
massively important and allows for tremendous amounts of creativity.
GARY VAYNERCHUKGARY VAYNERCHUK
The importance of Snapchatas a marketing and
communications tool rightnow is even further validated
by Snapchat Discover.
GARY VAYNERCHUKGARY VAYNERCHUK
A big-brand marketing feature that isbasically gift wrapping the 13-34 demo for
brands like Dailymail and Cosmo.
GARY VAYNERCHUKGARY VAYNERCHUK
...but what you should know is that it’s themost underpriced inventory for meaningful
conversation in the 13 to 35 demo.
GARY VAYNERCHUK
But I AM saying you need to at least familiarizeyourself with everything in this deck.
GARY VAYNERCHUK
Check out my other tips on social media:
THANKS FOR READING!
MAKE A SNAPSTERPIECE DON’T MAKE THIS MISTAKE