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The Right Way To Do An SEO Audit
Jeff Oxford
25 SEO Opportunities to Improve your Website
http://bit.ly/morcon-audit
How Search Engines Work
Crawl Index Rank
Can search engines access the page?
Is the page worthy of being indexed?
How relevant is the page to the searcher?
Technical Issues Affecting Crawling
Crawl
Make sure all target pages aren’t blocked by robots.txt
1) Important pages blocked by Robots.txt?
/robots.txt
1) Important pages blocked by Robots.txt?
Look out for this!!!
2) Is javascript affecting crawling?
Compare appearance of website with text-only version
vs
2) Is javascript affecting crawling?
Search URL in Google and view the Cached page
3) Any non-SEO friendly (status 302) redirects?
Xenu Download: http://home.snafu.de/tilman/XENU.ZIPPro Tip: http://home.snafu.de/tilman/tmp/xenuwild.zip
3) Any non-SEO friendly (status 302) redirects?
3) Any non-SEO friendly (status 302) redirects?
4) What about broken links?
5) Is there an XML sitemap?
5) Is there an XML sitemap?
Note: Not all sitemaps are located at /sitemap.xml
6) Are there any issues with the XML sitemap?
No broken links
No duplicate URLs
No Missing URLs
7) How is the website link structure?
Review the Xenu export to find URLs 4 or more levels deep
8) Are there too many links per page?
https://moz.com/tools/seo-toolbar
Technical Issues Affecting Indexing
Index
9) Is there enough content on pages?
vs
10) Are there any duplicate URLs?
Add a self-referencing canonical tag to pages with duplicate URLs
11) Are there duplicate subdomains?http://www.printbotz.com/
http://printbotz.com/
Make sure one subdomain redirects to the other
12) Is there any duplicate content?
Paste a snippet of content into Google with quotes to check for duplicate content
12) Is there any duplicate content?
Pro Tip: Use CopyScape.com to quickly find duplicate content
13) Is the content above the fold?
vs
13) Is the content above the fold?
Google Analytics -> Behavior -> In-Page Analytics -> Browser Size
Technical Issues Affecting Ranking
Rank
14) Are title tags properly optimized?
Use Xenu export to easily see all webpage title tags
14) Are title tags properly optimized?
Best Robot Toys for Kids | Tin Toy Arcade
Root Keyword
Long-Tail Variations
Brand Name
Keyword Searches/mo
robot toys 5,400
robot toy 2,400
robot toys for kids 590
best robot toys 210
15) Are meta descriptions properly optimized?
Use Xenu export to easily see all meta descriptions
15) Are meta descriptions properly optimized?
Huge selection of Robot Toys for Kids. 100%
safe online checkout. Same day shipping.
16,000+ satisfied customers. 60-day money
back guarantee. Shop now!
1. Target Keyword
- Pro Tip -Use elements from high performing AdWords ads
2. Unique Selling Points3. Call to Action
16) Are the URLs SEO friendly?
Use Xenu export to easily see all meta descriptions
17) Are target keywords in the content?
18) Are there enough links to be competitive?
Pro Tip: Use SEM Rush or Ahrefs to find organic competitors
19) Are there any potentially harmful links?
Anchor text distribution reports is a quick way to find low quality links
19) Are there any potentially harmful links?
Low quality link listsLow quality directory links
Low quality blog posts
20) Are there internal linking opportunities?
20) Are there internal linking opportunities?
20) Are there internal linking opportunities?
21) How fast does the website load?
Use WebPageTest.org to quickly see the load time of any page
21) How fast does the website load?
Pro Tip: Use CloudFlare.com to easily improve website load time for free
22) Is the website mobile-friendly?
https://www.google.com/webmasters/tools/mobile-friendly/
23) Are the pages useful to users?
24) Are the pages useful to users?
Google Analytics -> Acquisition -> Campaigns -> Organic Keywords -> Landing Pages
25) Does the website use microformats?
ApplicationsAuthorsEventsMusicPeopleProductsRecipesReviews
25) Does the website use microformats?
https://developers.google.com/structured-data/testing-tool/
My SEO Audit Template
http://bit.ly/seo-audit-template
