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ACTIVATIONMARKETINGCAPABILITIES

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WE HELP MARKETERS ACTIVATE THEINSTANT…

…OF CONSUMERCONNECTION

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SHOPPER MARKETING &RETAIL SALES PROMOTION

WEB, SOCIAL MEDIA & MOBILE ENGAGEMENT

FIELD, ONE-TO-ONE &EXPERIENTIAL MARKETING

VIA THREE DISCIPLINES THAT DRIVE ENGAGEMENT

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THE TRG DIFFERENCE?

• 20+ years of servicing clients• Responsive and agile service• Proven execution and results• Turnkey solutions via 360° integration or à la

carte• Includes strategy, creative, development,

fulfillment, analytics, reporting and more• Every program is legally vetted (even

internationally) • We indemnify you against unforeseen issues

360° ACTIVATION EXPERTISE

SWEEPSTAKES& PROMOTIONS

RETAILSTRATEGY

& SHOPPERMARKETING

SHIPPING & FULFILLMENT

STRATEGICPARTNERSHIPS& ALLIANCES

FIELDMARKETING & STREET TEAMS

EXPERIENTIALMARKETING

PRINTPRODUCTION

DIGITAL &SOCIAL MEDIAPROMOTIONS

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SALES PROMOTION

• Sweepstakes, trivia, contests, instant-win, loyalty or continuity programs, UGCs, collect-and-win, premium giveaways or any other tactic

• In-store, at-shelf, online, social media or mobile

• Consumer or trade-focused

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SALES PROMOTION

• Turnkey administration• Rules and regulations writing• Global legal review• Full indemnification against liability• Bonding and registration• AMOE• Development and hosting• Printing• Winner selection and notification• Prize sourcing andfulfillment

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DIGITAL & SOCIAL MEDIA

• Turnkey digital activation programs• From concept to design,

development and backend• Microsites and portals• Social media sweepstakes• Blogger and influencer strategies• UGC programs

• Video and content integration• Custom mobile apps• Games• Complete analytics and real-time

reporting• Rock-solid architecture and security

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DIGITAL & SOCIAL MEDIA

• Can integrate across all platforms and devices, portals and feeds

• Synergized with P.R., in-store, ecommerce, influencer, blogger outreach or other tactics

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EXPERIENTIAL & EVENTS• Strategy, planning,

staffing, production and execution of immersive brand experiences

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EXPERIENTIAL & EVENTS

• P.R./media stunts, lifestyle-targeted take-overs, pop-up stores, mall events, tours and more

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FIELD MARKETING

• Delivering one-to-one engagement for sampling, demos, P.R. events or other activations

• Authentic encounters creating real connection and evangelism

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• A nationwide network of 3000+ Brand Ambassadors

• Includes multicultural and ethnic members with hyperlocal expertise

FIELD MARKETING

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DIGITAL & LIVE INTEGRATION• TRG amplifies experiential or

field marketing impact by integration of web, mobile and social media

• Photo/video uploads, augmented reality, custom apps, geolocation, NFC and more

• Promotions and rewards to encourage participation, social forwarding and influencer behaviors

• Integrates with a brand’s own marketing/CRM/eCRM platforms

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ENTERTAINMENT ACTIVATION

• A leader in helping networks, studios, game publishers and other entertainment marketers connect with audiences

• TRG also partners entertainment marketers with brands and retailers for activation across key touchpoints

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• TRG is best-in-class at forging and executing promotional alliances tailored to objectives, budget + timing.

STRATEGIC PARTERSHIPS & ALLIANCES

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PRINT PRODUCTION• Large formats + litho printing• Screen printing• POP/POS displays• Game pieces + scratchcards• Custom packaging• Signage (exterior & interior)• Vehicle wraps• Print-on-demand• Direct mail

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SHIPPING & FULFILLMENT

• Complete services for storage, inventory, security and shipping • 38,000-square-foot warehouse and fulfillment center• POP/POS assembly + distribution• Turnkey fulfillment for sampling, prizes and rebates• Custom kitting, pick-and-pack, specialized mailings and more• Online order processing and real-time inventory management

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20+ YEARS OF CLIENTS & CATEGORIES

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• TRIGGER™ combines our leading-edge digital, social media and promotional/behavioral expertise in one integrated package.

• By merging smarter analytics with reliable delivery platforms and savvy incentive and promotion strategy, TRIGGER delivers smarter, more targeted programs with better results + ROI

It’s powerful because it’s…• Proven in practice• Flexible enough to be tailored to your

precise needs• Integrates both macro-management and

micro-targeting tools• Highly cost-effective when benchmarked

against results

THE TRIGGER ADVANTAGE• Our proprietary platform for identifying,

engaging, converting and evangelizing your digital audience

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SMARTER ANALYTICS = BETTER CONVERSION

• That’s due to a complete range of social authentication tools providing the power to mine truly individual insights about each audience member.

• So TRIGGER™ can target and re-target them with resonant messages custom-fitted to every individual.

• Which earns a brand authenticity and engagement lasting long beyond the specific promotion.

• The industry norm for digital promotion program conversions? 8%. We blow the doors off that number with an average conversion rate ofover 30%

• TRIGGER™ drives better results by using smarter analytics in digital promotions, across social media, online and mobile.

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DEALING IN THE DETAILS

• TRG handles all rules and regulations writing• We keep best-in-class legal counsel on call• Each program meets every federal and local regulation• Can be legally vetted in over 40 countries worldwide• Indemnification for you against any liability• One of a few agencies able to manage all hiring paperwork, permitting,

insurance, bonding and tax requirements and provide scrupulous recordkeeping

• We maximize efficiency and minimize exposure for you

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TRG works with you during early planning to create custom metrics that measure against your objectives:• Purchase (whether trial, on-site,

downstream, return purchase)• Trials/Demos• Conversion Actions• Social Media Analytics• Media Impressions• Partner Impressions• PR ImpressionsTRG can integrate our reporting tools with a client’s own dashboard/API, if needed.

TURN UP THE VOLUME ON R.O.I.

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CASE STUDIES: EXPERIENTIAL & FIELD

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CHALLENGE• Phelps Total Marketing and SoCal Gas turned to TRG to get

the word out about Solar Heated Water options for California homeowners.

SOLUTION• TRG concepted, designed, staffed and is executing an

experiential education tour hitting the road during Summer 2014• The SoCalGas Solar Heated Water Tour is educating consumers

on the benefits of installing solar water heating systems in their homes, both to their own pocketbooks and to the environment

• Using a pod trailer with a demo solar water heating system powered by actual solar panels, as well as video displays, infographics and more, the tour is driving engagement and activation at festivals, fairs, public plazas and other high-density locations

SOCAL GAS SOLAR-HEATED WATER TOUR

CASESTUDY

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HALLMARK CHANNEL COUNTDOWN TO CHRISTMAS

SOLUTION• We partnered Hallmark Channel with 100 local independent

Christmas tree lots in ten major markets across the country, from New York and Boston to Chicago, Atlanta and Seattle

• Families on the hunt for the perfect live Christmas tree could visit a Hallmark Channel-branded lot with free giveaways, including information about entering the Snow Much Fun online sweepstakes

• Brand ambassadors wearing Countdown to Christmas beanies were on hand in our lots to hand out free plush reindeer antlers for the first 200 kids!

CHALLENGETo raise awareness and tune-in for its annual holiday programming event, Countdown to Christmas, Hallmark Channel looked to TRG to deck the halls with a fresh-cut idea in field and experiential marketing.

CASESTUDY

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AYSO #SOCCERFEST2014 WORLD RECORD EVENT

CHALLENGEGet the word out about the American Youth Soccer Organization’s 50th Anniversary, with a unique event that would engage families nationwide!SOLUTION• TRG helped AYSO set the first world record for the Biggest Pick-up Soccer Game on Earth

on Saturday, May 3, as 14,628 youth soccer players in nearly 140 communities across the U.S. joined up to celebrate!

• The Regan Group was there from the start in helping to find sponsors and partners for the event, distributing PSAs, and staffing and executing it

• We handed out thousands of samples of Dole products, too, as part of the event sponsorship strategy we helped pull together.

• It's just the first of several programs TRG was involved in as part of an overall strategy to get people to help celebrate an organization and a cause that have created enormous good in communities coast to coast.

CASESTUDY

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FORD FUSION & RENT THE RUNWAY POP-UP EVENTS

CHALLENGECommunicate the “affordable style” of the Ford Fusion and Rent the Runway via a truly hands-on experiential encounter with both brands!SOLUTION• TRG, Ford and Rent The Runway delighted stylish women coast to

coast by hosting elegant outdoor "Test-Drive Style" pop-up events in NYC and LA

• We used high-traffic venues - Columbus Circle in New York and the Americana at Brand in Los Angeles

• The Ford Fusion experience including a guided walk-around, in-car experience and an Active Park Assist demonstration

• In-car photo booth that could post to social feeds• The Rent The Runway styling station included dresses, accessories

and changing rooms• Also had a manicure station and refreshment stationRESULTS• A positive, high-traffic event that satisfied both brands and

generated viral awareness far beyond the actual footprint

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CHALLENGEDevelop a brand alignment campaign for T-Mobile Sidekick to solidify its positioning among young, influential tastemakers.

SOLUTIONA traveling backstage experience was created at Blink 182 concerts allowing our audience to go hands-on with T-Mobile products.• Consumers were invited to an exclusive backstage area that had an energetic branded

vibe (a “Magenta Room” rather than “Green Room”) that drove positive associations with the brand

• Upbeat, attractive brand ambassadors connected with our consumers and walked them through interactive demos of products, apps and games

• An overlay sweepstakes captured consumer data by giving people a chance to win the ultimate – an opportunity to party with the band!

T-MOBILE SIDEKICKBLINK 182 TOUR

CASESTUDY

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NIKON THE CHASE @ SXSWCHALLENGEKatalyst approached TRG to create a “stunt” at SXSW that would engage consumers with Nikon’s “The Chase” mobile tour, with a big social/online buzz constituent.

SOLUTIONA unique giveaway experience that spoke to our 18+ target audience by leveraging Nikon’s celebrity face, Ashton Kutcher: • “The Chase” was both on-the-ground and online, as he posted contest info on Vimeo

and invited viewers to join him at SXSW – if they could catch him! • Clues to his location were “leaked” via Nikon’s Facebook and Twitter feeds and on

Ashton’s personal feeds • To win prizes, participants needed to use FourSquare on their mobile to check in at

the actual locations we clued them to• A full-force street team generated mass word-of-mouth across various SXSW events• “The Chase” ended with Ashton engaging participants on and off the bus and handing

out prizes like Nikon gear.

CASESTUDY

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PAUL FRANK’S ACADEMY OF AWESOME TOUR

CHALLENGECreate renewed awareness around the Paul Frank brand and distinguish Julius as a standalone PF character while introducing others, and incorporate partners and retailers

SOLUTIONA 50-stop tour supported Saban Brands’ mission of taking the beloved brand to the places and people designated as “awesome” as the “Academy of Awesome” leveraged…• An overhaul of the famous Paul Frank Winnebago, creating a roadworthy lounge• A complete event set at each stop including a Mobile Museum of vintage PF

items, Ping Pong, custom silk-screened giveaways and performances by our “Battle of the Bands” participants

• A pre-promotion drove initial buzz, while an “Academy” microsite provided pertinent info, tracked the event, posted event photos and more

• 550,000 event impressions were delivered, plus 1,175,000 over-the-road impressions and nearly 28,000 unique microsite visitors

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CHALLENGEBandai approached The Regan Group to build excitement and demand for the new Operation Overdrive Mega Mission Helmet toy.

SOLUTION• TRG developed an integrated campaign that included a Power Rangers 15th

Anniversary Tour that toured nationwide, including a stop at ComiCon in San Diego• Brand ambassadors encouraged fans of all ages to demo the new Power Rangers

Mega Mission Helmet toy and distributed branded headphones promoting the brand’s online and social channels, tour dates and the latest news

• The tour footprint included:• Power Rangers Demo Station featuring the new toy• A :30 sizzle video• An interactive “Vote For Your Favorite Power Ranger” booth where people could

also learn about the 15th Anniversary Tour• “Power Rangers” who posed for photos and autographs

BANDAI POWER RANGERS 15TH ANNIVERSARY TOUR

CASESTUDY

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CASE STUDIES: DIGITAL & SOCIAL

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TITANFALL GIVEAWAYSWEEPSTAKES

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SOLUTION TRG developed a sweepstakes program as engaging as the game itself:• A Parallax-enabled responsive microsite gave users a motion-filled, explosive

experience that echoed the game• They could earn bonus sweepstakes entries – by following our promotional partner,

5-Hour Energy, on Twitter and Facebook, and by watching special video content• The prize pool was a gamer’s quick-twitch dream:• Second prizes: Titanfall Collector’s Editions, gamer’s guides and 5-Hour Energy• First Prize: an “ultimate gamer’s package” with a 65” SurroundSound TV, an Xbox

all-in-one entertainment system, a year’s worth of EA Xbox titles and a half year’s worth of 5-Hour Energy

• The Grand Prize: a trip to San Francisco for the winner and 3 friends featuring a guided tour of EA HQ, spending cash and a year’s supply of 5-Hour Energy

• Results were “Titanic”– with a +60% conversion rate!

CHALLENGESupport the launch of Titanfall, Electronic Arts’ huge new Xbox One and PC game as it was released through the critical Walmart account channel.

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NBC THE VOICE SPRINT FRAMILY SWEEPSTAKES

CHALLENGEWhen NBC wanted to give fans of The Voice their own voice in a strategic partnership promotion with Sprint, TRG created a “Framily Sweepstakes” they could enter via microsite, social media, desktop or mobile.SOLUTION• Viewers were asked to create a short video explaining which artist they’d want in their “Framily” and enter it…

• At microsite -- by posting their video at our special TRG-created microsite• Via Twitter – by following The Voice on Twitter, then posting their video along with the hashtag

#VoiceConnect• Via Instagram -- by posting their video with the hashtag #VoiceConnect

• One lucky “Top Fan” won a VIP trip for two to attend a taping of the show, go backstage, and was featured in a special Tweet from @NBCTheVoice.

NATIONALSWEEPSTAKES

USER-GENERATED CONTENT

MOBILE/RESPONSIVE

TWITTER MICROSITE

INSTAGRAM

CASESTUDY

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ANIMAL PLANET PUPPY BOWL XCASESTUDY

CHALLENGEDiscovery Networks and Animal Planet called on The Regan Group to put a little more bite in the Puppy Bowl, their adorable version of the "other" big game, with a unique “second screen” experience.SOLUTIONTRG came up with a first-ever interactive fantasy game to drive tune-in and engage viewers for Puppy Bowl X (2014):• Our Facebook-based platform allowed users to browse through puppies and add

them to their team, share their puppy team with friends, then compare their team’s “score” to those of friends who participated

• On game day, users received multiple notifications reminding them to watch the game and check their team's performance

• The concept helped Animal Planet’s ad sales team land a marquee sponsor (AT&T) before launch, and 12,269 teams were created as The Puppy Bowl itself saw a record 13.5MM viewers!

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CASESTUDY HALLMARK CHANNEL CEDAR COVE

CHALLENGEHelp launch the debut season of The Hallmark Channel’s big new show, Cedar Cove, and get prospective viewers deeply engaged with its characters, storylines and setting. SOLUTIONTRG created a microsite featuring a “virtual Cedar Cove” where users could explore the seaside community, encounter its characters, find and collect hidden digital tokens, and more.

• Acquiring hidden digital tokens unlocked special show content, scenes, etc., driving stickiness, re-visits and buzz.

• A sweepstakes with iloveinns.com and its 1200 participating B&Bs awarded a grand prize of an annual vacation for the rest of your life.

• Another engagement incentive: a two-nights-for-one offer.

• Microsite entries totalled 950,810!

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VILLA FRESH PASSPORT TO ITALY FACEBOOK SWEEPS

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CHALLENGE Create a social sharing strategy to drive followers and Facebook buzz for sit-down chain Villa Fresh Italian Kitchens.SOLUTIONEntrants increased their chance of winning by getting their Facebook friends to enter, and “board their gondola.” • It was hosted via a Facebook tab, and

supported with in-store POS, weekly eCRM mailings, Facebook posts and more.

• Users could check their “gondolas” regularly to see which friends had opted-in

• The most successful promotion ever for Villa, it saw 9,150 total entries, 9,057 new Facebook LIKEs and 435,005 total impressions

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DISCOVERY CHANNEL STRIKE GOLD MOBILE INSTANT WIN

CHALLENGECreate awareness of Discovery Channel’s Gold Rush program in an innovative way that spans digital devices.SOLUTIONVia mobile devices, a program can deliver surprise-and-delight through very tactile “game”-style interactions. That’s what we did for Gold Rush through this uniquely-interactive instant-win promotion:• Entrants could “pan” for prizes by literally shaking their

mobile devices or swiping the screen• Provided a unique and memorable engagement• Delivered an evocative experience that was truly “on-brand,”

derived straight from the show’s own themes and content• We saw 80,000+ downloads and huge virality for the

program!

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BATES MOTEL SOCIALSHARING EVENT AT SXSW

CHALLENGETo integrate a live experience with a bleeding-edge social sharing strategy for A&E’s new series, Bates Motel, at SXSW.SOLUTION• TRG leveraged the fact many SXSW attendees value novel

experiences, first and foremost – and we delivered one!• The actual shooting set from Bates Motel was transported to Austin• Attendees could create a short personalized video right on the set that

was instantly tuned into a GIF flipbook• As a GIF, it was sharable across social media or via email to all their

friends• Deployed for four days at Buffalo Billiards in Austin, the lines were

non-stop, with tremendous viral lift in the days after the event…and Bates Motel was one of A&E’s best-ever premieres

CASESTUDY

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BEN 10 OMNIVERSEAUGMENTED REALITY

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CHALLENGETo promote Cartoon Network’s new show and drive toy sales among 5-10-year-old boys!

SOLUTIONTRG partnered with Bandai to launch a 3D augmented reality promotion that rewarded Ben 10 Omniverse toy purchases.• By holding up one of the new toys to a webcam and entering

the UPC code, kids could unlock one of five alien masks that turned their onscreen faces into one of Ben’s alien buddies

• New masks were revealed each week, so as kids brought home new products, they could gain more unlocks and be automatically entered into a sweepstakes

• The sweeps awarded a private Ben 10 premiere party with 50 or more of their friends at a local theater!

• Results? 84,000 site visits and 7,700 entries!

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CASE STUDIES: SHOPPER & RETAIL

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8TH CONTINENT SOYMILK INTEGRATED CAMPAIGN

CHALLENGEHelp 8th Continent Soymilk compete with the big brands in a very competitive category.

SOLUTION• Store events, street team intercepts, a revised website, promotional microsites,

Facebook tabs, banner ads and multiple account-specific overlays and more were integrated behind a series of cadenced promotions to re-position the brand

• We negotiated a tie-in with recording artist Sara Bareilles, delivering a VIP concert experience as one of our promotional overlays

• Sampling teams in key markets distributed thousands of trial samples per day• Field teams visited athletic events, charity events, MLB games, farmers markets, street

fairs and festivals.• The big result?  6% year-over-year sales growth!

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BARBARA’S BAKERY THE LEGO MOVIE PARTNERSHIP

CHALLENGETo create consumer awareness and retailer sell-in for Barbara’s, TRG used multiple building blocks to assemble a program around a partnership with The LEGO Movie.

SOLUTION• Custom packaging merchandised the program on 1.5 million cartons of

cereal• A digital consumer sweepstakes leveraged Facebook &

BarbarasGiveaways.com:• Daily giveaway of either one Grand Prize trip to LEGOLAND California

or Florida, The LEGO Movie, LEGO building sets, movie merchandise, movie tickets, Barbara’s prizes and more

• A national in-store promotion featured…• In-pack promo codes offering $5.00 off The LEGO Movie purchase or

$1.00 Barbara’s coupon, and an in-pack 40% off coupon for LEGOLAND Parks or LEGOLAND Discover Center admission

• Results? The sweepstakes saw 20,629 entries – a conversion rate of over 52%, and the brand added over 14,000 Facebook and over 4,500 Twitter followers

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PARAMOUNT FARMS RETAIL PROMOTIONS

CHALLENGECreate a broad range of account-specific, product-specific retail programs to support Paramount Farms, the world’s largest grower and processor of almonds and pistachios.

SOLUTION• TRG has executed over 50 various shopper marketing/POS, sweepstakes and digital

programs• Included eye-catching displays of all types, including in- and out-of-department displays

and cross-merchandising• Sweepstakes were calibrated to the brands and target audiences, with travel-focused,

male-focused and family-focused variations• Participation by top national major retailers and large regional independent chains• Key account programs, re-skinning and overlays were part of the total program mix• Programs averaged over 260,000 online sweepstake entries apiece

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CASESTUDY BEYBLADE BATTLE ASSOCIATIONCASESTUDY

CHALLENGEHow do you keep older fans still engaged with your toy brand – and still attract younger kids? That was Hasbro’s challenge, and they brought it to TRG.SOLUTION• TRG created the Beyblade Battle Association (BBA), a competitive “league”

that would appeal to older kids – and be aspirational to younger ones!• We delivered retail-tainment activations at Walmart, Target, Toys ‘R’ Us, Burger

King and other retailers to support the initiative, capturing incremental display, delivering sales training and holding actual “BBA Tournaments” in the stores

• Kids could go online to get “Beyblade certified” to compete in our events• Event pre-awareness including flyers, local media buys, an official BBA website

and Beyblade member email blasts• TRG produced 3 BBA National Championship events and a World Championship

event, and worked with Beyblade to develop new product ideas inspired by the BBA platform

• Results? $6MM in estimated added‐value media, 3.8MM impressions with kids (ages 8‐14) and parents via ads, event and web, 378,962 Unique web site visitors from the West and East Coast Championships

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IRVINE COMPANY BLACK FRIDAY FRENZY

CASESTUDY

CHALLENGEThe Irvine Company has called on us for several years us to raise awareness of Black Friday events at The Market Place, Fashion Island, and Irvine Spectrum, three of the most-trafficked malls in Southern California.

SOLUTION• Teams ran multiple promotions with hourly $1,000 Shopping

Spree Giveaways and the Black Friday Frenzy Sweepstakes good for a grand prize $10,000 spree!

• Footprints included car walkarounds and uploadable photo opps with a featured high-style automobile each year, like the Fiat 500 or Cadillac CTS

• Street teams handed out flyers at the retail locations prior to the big (shopping!) day, and had one-to-one engagements with consumers to get them to come back for the Black Friday event

• Event footprints were set up in a prime location at each mall’s hub, maximizing visibility and foot traffic

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PARROT AR.DRONE @ BROOKSTONECHALLENGE• TRG was called in to help deliver a truly cool at-retail experience at Brookstone stores to

drive awareness of Parrot’s exclusive new product, the radio-controlled AR.Drone quadricopter.

SOLUTION• A unique event footprint allowed for exciting live demos of the drones, driving shoppers into

adjacent Brookstones• TRG conducted extensive sales training for Brookstone staff• Each footprint was a unique multimedia environment including video, demos, an “aerial

obstacle course,” photo ops, branded dog tag premiums and bags• “Wanted: Pilots” messaging drove signups to receive more information – as did our

attractive “AR.Drone Girls” brand ambassador teams• The program was supported by a viral video campaign featuring Steve Nash and P.Rod, as

well as Facebook and Twitter integrations• Over $1.2MM in earned media impressions were seen, with a total of 10MM media

impressions

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WHY TRG?

• We offer 20+ years of creating results-driven activations across every relevant touchpoint

• We’ve earned a reputation for flawless execution.• From planning to activation, consumer insights drive our work.• You get the services of an all-star team that’s delivered at the highest level.• Each project is backed up by a turnkey infrastructure to handle every detail.• We keep at the forefront of innovation in field, live event and experiential technologies

that drive quantifiably better results.• We manage your business with an entrepreneurial and no-nonsense mindset.

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THANK YOU!

On behalf of our team, we appreciate this chance to share our capabilities. We look forward to helping you with any challenge you need answered.

Patti Reganpregan@theregangroup.com

Erik Stromanestroman@theregangroup.com

THE REGAN GROUPwww.theregangroup.com

310-675-6161