05/11/2015

The Real World November 2015

The

Posters

Laptops

Tablets Duty Free /

Retail Media &

Assets

Owned OOH

(e.g. buildings

or jet bridges)

Networked

Video Screens Content

Physical

Experiences

(sampling)

Experiential

Stands / Zones

Platforms

Apps &

Games

Commerce

& Coupons

Mobile etc

Data

Technology

Ads

People

& Places

Services /

Utilities

(e.g. wifi)

Out-of-Home ecosystem

Understanding The Connected Consumer

OCS

Constantly

consumer-

centric

Constantly

consumer-

centric

OCS in Numbers

6,765 Total sample in UK

7th Version

Release Date Feb 2015

100,000+ Global respondents

30 Countries OCS is run in

250 Brands now included on the

survey

41 Number of OOH formats

analysed within OCS

%

Did you know…

OCS

79% of 15-34 year

olds are interested in

DOOH advertising

that is relevant

to their location

TouchPoints

Did you know…

TouchPoints

Almost half (48%)

of all adults make

a trip to the high

street in an

average

week

Source: Touchpoints 6

JCDecaux

Connected

Clear Channel Tribes

Clear Channel

Ngen

Exterion Insight Tools

Exterion Media

work.shop.play

Primesight Primelife tools

Data Driven Targeting

A pioneering new travel survey

Measuring audiences whilst OOH

Revolutionising the way we plan

OOH

We Live in a Convergent World

Driven by technology and consumer

expectation…

1.1bn Connected Things will

be used by smart

cities in 2015

370 contactless

transactions are

made every

minute in the UK 76% of adults in the UK

now own a

smartphone

80% Of 18-24 year olds

use their device on

public transport

59% Of UK adults have

browsed retailer

sites on their

smartphone

It’s a convergent World…

Gateway to Mobile

content

Networked OOH:

Real Time

Experiential OOH

Owned OOH Interactive interfaces Live video streaming

Index of tweets vs. the

norm in proximity to

posters in Nottingham

New Planning Data

New Planning Data

New Planning Data

Improved targeting through mobile data

TRIPLED THE EFFECT of OOH media in terms of:

• Ad Awareness

• Purchase Consideration

• Online Searches

The Out-of-Home Marketplace

1999-2014 Media Revenue

Media Revenue Growth

Source: Aegis Media & WARC

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Internet

Outdoor

Cinema

Radio

TV

Magazines

Newspapers

Media

Year

An

nu

al

tota

l m

ed

ia s

pen

d in

£m

£0.0

£50.0

£100.0

£150.0

£200.0

£250.0

£300.0

£350.0

Q1 Q2 Q3 Q4

2012

2013

2014

2015

Media Revenue 2014 and Q1 2015 (est.)

Source: OMC / ** 2015 data is Posterscope estimate

Total 2014 - £1,019m (3.0% YOY)

+6%**

6.4%

0.6% 6.1% £m

UK Digital OOH Revenue

0

50

100

150

200

250

300

350

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: OMC/Posterscope estimates

3.8% of OOH spend

27% of OOH spend

Forecast

The top OOH spending categories: January – September 2015

Top 10 Categories

Entertainment

and leisure

Cosmetics &

Personal care

Telecoms

Motors

Finance

Travel &

Transport

Drink

Media Govt, social,

political

£111.0m

11.91%

£73.5m

4.45%

£54.4m

9.44%

£52.0m

0.2%

£46.1m

10.74%

£20.8m

-8.5%

£23.7m

-17.89%

£26.3m

10.62%

£38.5m

1.68%

£41.0m

18.81%

Food

Total market £566m (+5.2%)

The top OOH spending categories: September 2015

Top 10 Categories

Entertainment

and leisure

Cosmetics &

Personal care

Telecoms

Motors

Finance Travel &

Transport

Drink Media

£11.0m

-26.1%

£8.9m

-26.5%

£3.7m

-28.2%

£3.7m

-52.6%

£2.6m

-56.7%

£5.2m

-8.09%

£2.7m

-12.1%

£3.8m

-8.31%

£8.3m

106.8%

£8.9m

-21.46%

Food

Total market £68.0m (-24.0%)

Computers

The top OOH spending advertisers: January – September 2015

Who’s Spending?

£29.7m

30.2%

£11.8m

15.4%

£11.5m

26.2%

£10.m

28.0%

£9.3m

51.0%

£7.2m

46.7%

£8.3m

34.0%

£8.4m

81.8%

£8.5m

-17.0%

£8.6m

45.03%

The top OOH spending advertisers: September 2015

Who’s Spending?

£4.3m

25.2%

£2.2m

87.2%

£1.9m

NA%

£1.6m

35.7%

£1.5m

-47.4%

£1.1m

71.5%

£1.1m

34.0%

£1.5m

2713%

£1.4m

-9.7%

£1.5m

-7.1%

£1.3m

180.1%

Spend by OOH format: January – September 2015

Spend Trends- Roadside

£83.7m

56.19%

Large Digital 6s

£185.2m

-6.31%

48s

£74.4m

8.5%

96s

£23.7.m

-1.1%

Specials

£9.9m

33.0%

Spend by OOH format: January – September 2015

Spend Trends- Transport

£71.5m

10.1%

£39.3m

6.1%

£35.3m

-1.0%

£34.6m

-15.3%

31%

23%

21%

8%

17%

Consolidated Market Place

Others Est. Market share based on revenue

In the UK JCDecaux provides opportunities on multiple formats

across roadside, rail, retail, airports and the experiential

landscape.

Nationwide across environments in all the key cities across

the UK.

Roadside: Continued investment in digital across the

country. Key new digital locations include The Salford Arch

and first ever 84” D6’s in Edinburgh.

Rail: Digital expansion continues across D6 and

Transvision networks

Retail: M-Vision expansion to further premium malls, and

portfolio moves towards 100% digital with D6 development.

Continued digital investment at Tesco

Airport: Ongoing development in digital inventory at major

UK airports. New iVision screens and increasing focus on

dynamic content and live updates

Experiential: JCDecaux Live is expanding the multi-

environment portfolio further

Connected Commuter and Connected Consumer, Power of

Big ‘3’ from JCDecaux Insight.

‘Business Traveller 2’ Insight, Audience Typology, Luxury &

Motors category presentations and Perceived Value

Research from JCDecaux Airport.

JCDecaux is a privately owned French OOH advertising

company, founded in 1964 in Lyon when Jean-Claude

Decaux installed the first advertising bus shelter. This local

outdoor company is now a global media owner.

Reporting €2,813 million in revenue in 2014, JCDecaux is

present in more than 70 countries worldwide and is market-

leader in the UK.

JCDecaux has recently been awarded the £500m TfL Street

Furniture contract across a period of eight years.

jcdecaux.co.uk

About JCDecaux Key Areas For Investment

Key Formats

Geography Proprietary Research

+

Media where it matters

Nationwide across environments in all the key cities

across the UK

Ngen

Our community of young, social and connected people

gives us deep and rich insight and allows for on-going

engagement for Clear Channel and our brand partners.

.

.

About Clear Channel Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

clearchannel.co.uk

Clear Channel UK is part of Clear Channel Outdoor (CCO),

which in turn, is 89% owned by iHeart Media Inc. – the global media

and entertainment company. The remaining 11% of is traded on the

New York Stock Exchange (NYSE: CCO).

Clear Channel Outdoor is one of the world’s largest outdoor

advertising companies with more than 675,000 displays in over 40

countries across Asia, Australia, Europe, Latin America and North

America. Reaching nearly 600 million people monthly, including

consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor

enables advertisers to engage with consumers through innovative

advertising solutions. Clear Channel Outdoor has over 7,000

employees and a reported revenue of $3bn.

Adshel, Adshel Live, Storm, Billboards, Malls, Supermarkets, Socialite

Adshel Live national Roll-out

The national roll-out of Adshel Live will see us launch a network of

digital screens in premium locations across the 25 largest cities in

the UK - giving brands the opportunity to engage with audiences

using dynamic, interactive and real-time advertising creative.

Storm expansion

We are continuing to invest in Storm, our premium digital portfolio.

With three new sites; Billingsgate, Shoreditch High Street and

Lambeth Palace Road launched in London along with the roll-out of

sites across the UK, the expansion of Storm demonstrates our

dedication to our next generation digital portfolio.

Underground, bus, retail (Westfield Stratford, Westfield

London and One New Change), National Rail

Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs,

LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.)

National with a dominant presence in London

Increasing digital offering across Rail & London

Underground

Illuminated New Bus For London

Performance 48 sheets National Rail

Expansion of retail offering

Birmingham Express Roadside digital

work.shop.play and All eyes on London

Previously part of American-based CBS Corporation, CBS Outdoor

International was sold in the Autumn of 2013 to LA-based Platinum

Equity and rebranded to Exterion Media in January 2014.

Exterion are currently involved in pitching for the TfL pitch which

combine the ad sales for the Underground, the Overground, the

Tramlink, the Docklands Light Railway (DLR), Victoria Coach

Station and Crossrail, when it launches.

About Exterion Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

http://www.exterionmedia.co.uk/

Roadside,Digital ‘Network’ cinema, Glasgow subway

National coverage with sites in all major cities across

the UK and Glasgow Underground.

Primesight has heavily invested in Digital by creating the

first national roadside digital ‘Network’ of 48 sheets. It

continues to expand as sites are rolled out across the

country.

Primemobile, Primedesign,, EPOS, Brain Works, Geofencing.

Primesight has also recently innovated ‘Primemobile live’ – a

real time marketing performance dashboard that allows you to

view campaign progress in the moment.

Jointly owned by GMT Communications Partners LLP and

the Primesight management team, Primesight is a UK-

based business which has a market share of 8% in

2014/15.

primesight.co.uk

About Primesight Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

Results are our culture

61 screens & displays across 42 locations in 9 cities.

Large-format digital, iconic landmark and super-premium

banner locations including The IMAX.

Ocean has a regional footprint that spans the following

UK cities: London, Birmingham, Liverpool, Manchester,

Leeds, Bristol and Glasgow

, , , , , and .

Ocean practices 'The Art of Outdoor', with every site in the

Ocean portfolio having a unique quality and personality.

Ocean’s strategy of developing iconic digital land premium

formats, is mirrored by its acquisition strategy. Areas of

investment include…

The Grid

Ocean Labs

Regional site expansion

Neuroscience Research projects

- The Science Behind the Art of Outdoor

- Beyond Out of Home

Ocean Outdoor, launched in 2005, is a boutique, UK-based

media company pioneering creativity in digital OOH via an

expanding portfolio of large-format, high profile sites

In May 2012 a management buyout, backed by LDC Capital,

purchased the business from Smedvig Capital for £35m

In 2014, Ocean Group acquired Signature Outdoor and in

2015 expanded further with the acquisition of MediaCo.

Ocean Outdoor reported revenues of £23.4 million in 2012

About Ocean Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

oceanoutdoor.com

Posterscope news, views and campaigns

www.pioneeringooh.com

Posterscope host ‘The Pioneers’ event featuring

Justine Roberts…

11/5/2015

psLIVE UK Win Event Magazine Brand

Experience Agency of the Year 2015…

psLIVE UK success at the 2015 FMBE Awards…

The Drum Creative Out of Home Awards

Announces Finalists…

Advertising Week 2015 NYC….

MasterCard launch RWC campaign with

“Priceless Surprises”…

BMW Use Real Time Posters to Launch New 7

Series…

North Face Campaign Uses Weather Triggers to

‘Embrace the Outdoors’…

Jameson’s use Locomizer to enable hyper

targeted campaign…

Société Générale’s RWC Welcome…

The Master Chief is Immortalised in Shoreditch

murals…

OOH Industry News

JCDecaux launches LDN!

Birmingham showcases The Loop – the latest in

digital out of home connectivity…

Winners announced at Ocean’s Digital Creative

Competition…

Exterion Media & TINT Reshape Digital

Experiences…

Outdoor Plus Adds M1 Staples Corner…

Presenting The Meadowhall Approach…

Touch Points 6 reveals Television and OOH

Continue to be the Largest Broadcast Media…

11/5/2015

Clear Channel deploys LED screens in three

Norwegian airports…

State of The Art DOOH for Edinburgh’s Prince

Street…

Stuff we like

Tesco Pranks Customers for Halloween

Campaign…

Taylor Herring Takes Patients Across London

Street to Highlight Organ Transplant TV Show…

This Interactive Digital Billboard Warns What’s

Around the Corner…

Russian Olympic Committee Creates a Social

Heat Lamp That Shares the Warmth…

11/5/2015

‘Stories in the Sky’ Use Kites to Promote Children

Reading…

11/5/2015

DHL’s Scrum Challenge…

Traffic Lights Encourage Pedestrians to Leave

Behind Compliments…

Talk to a Fire Hydrant in Singapore at the Festival

of Tech…

L’Oréal Shows Power of Waterproof Mascara In

Movie Theatre…

11/5/2015

AIDS Concern Hong Kong: Can You Smell the

Prejudice?

Advertising for Humans That Works…

La Place Restaurants: Livestream Chef Making

Your Pizza…

Kit Kat Take A Break Machine…

JetBlue Reward People for Stealing Bus Stop

Ads…

Catch Pokémon in the Real World…

The World’s First Soap Bus Ticket…

The Tattoo Flyer With a Touch of Digital…

10 Squats Earn You a Subway Ride…

Melanoma Institute Australia: Stop the Spread…

Paranormal Activity: The Ghost Dimension:

Haunted Open House…

10 Squats Earn You a Subway Ride…

Find Out More

Find out more...