The Quick and Dirty Secret Behind Getting More Viewers with Less Expenses

RecycleMarketing

Content forMore

Viewers,Lesser

Expense

Recycle Marketing Content forMore Viewers, Lesser Expense

Content marketing is now itself a massive market. Its revenue this yearis expected to close in on £200 billion globally and is believed to continueits current growth to surpass $300 billion within a few years. Many brandssee the potential of this and each one of them nds their own positivesand negatives for reaching their audience. In an online world full ofmultiple media formats, their real struggle isn’t discovering a way ofgetting the content out there – it is more about getting themselves heard inthe crowd.

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In tackling this, many marketers struggle to accurately predict the resultsof any marketing operation and the challenge of cost efficiency is very high.Often they will proactively rely heavily on a hit and miss approach, in ane ort to be e ective in this market. The problem is that with so manyvariables to analyze and the constant evolution that takes place, it reallybecomes labor-intensive, often, unfortunately, ending up becoming a time-wasting task for the marketing department.

So, how can you minimize the rising promotions budget?

How can you reduce this highly-priced, yet inevitable process, into asustainable budget?

Simple: recycle your content.

What Does It Mean to RepurposeMarketing Content?Reusing is a solution that seems to be a feature of modern life. Withconcerns over global warming and e ciency, many individuals havestarted to recycle and regenerate all kinds of materials. Reusing content isjust as e ective by simply repurposing the work that you have alreadyinvested in.

Repurposing is kind of like recycling . You’re not conserving any trees,but, by reusing content, you can save a lot of money.

In repurposing, you take one piece of material and make copies of itfor di erent media formats. Each copy is structured and formatted in adi erent way. By producing your message on di erent media you can gainthe interest of customers in ways that they can consume easier.




Why Do You Need to Recycle YourArchived Materials?Not everyone has the same desire to consume any particular type ofcontent. To attract the attention of a wide range of customers, you mustbe able to showcase your ideas in contrasting ways.

Recycling content also conserves budget.

You may have some materials that are really informative, important andcreative, that are great pieces of content in a particular format. You mighthave outstanding content that already exists! But it is not engaging viewersas e ectually as before because it has become a bit old, and it not asinteresting to them any more.

Repurpose your stale content to make it unique, interesting andfresh!

You can repurpose a single piece of content into:

A blog post to gain viewersA white paper to give it a professional, digni ed, and more originallookA social post to interact with your audienceA slideshow to make it less difficult and quicker to readAn infographic to make it info-rich and briefA video graphic for people who dislike reading

Imagination and some essential marketing skills are all that you need. Witheach unique look, you are not only enlarging your audience but alsocutting back on your content marketing budget.




The Advantages of RepurposingNot only can you make it more attractive for the consumer, you can alsotake advantage of repurposing for the following benefits:

1. Minimize content writing time Well, this can easily be seen sinceyou’re creating at least 5 di erent content items from a single originalone. Recycling a piece of content takes less time than producingone out of the blue.

2. Increased viewership If you can’t get some customers via your blogpost, why not try social media? Still not working? An interesting videocould prove more interesting. You’re more likely to get someoneinterested.

3. Minimal budget There are many di erent items suitable for yourmarketing campaign that can be recreated by simply rearranging theirstructure, reducing expense.

4. Prolonged life of content You create evergreen marketing content byposting it repeatedly – in new ways, of course.

Marketing content is an investment in terms of both time andmoney. Make it count! Recycle your marketing content to extend itslife and increase its effectuality.

Repurposing marketing content can be really advantageous, if donecleverly. What methods work for you? Do you have any unique or creativeideas? Share your thoughts with us!




10 Content Distribution Channels YouNeed To Know

You often hear of content being king. But what use is that king if nobodyeven knows that it exists? For this very reason, content distributionchannels exist. They make sure your voice is heard and let the world knowthat you exist. But you do wonder, on which platform should you rely?

Here are the 10 content distribution platforms that can change the wayyou market your content:




1. Company Website and Blog – combined, these make the mostpowerful content distribution channel, with more than 80% peoplevouching for its effectiveness.

2. Email Marketing – an e ective email marketing strategy is consideredone of the most important components of a successful campaign. It isalso a very convenient way to deliver content to your target audienceand lead them to your brand.

3. Social Media – as much as social media marketing is lauded andutilized to distribute content, its e ectiveness comes only after thecompany website and the email marketing strategy. However, this inno way undermines its reach. With platforms like Twitter, Facebook,Instagram, LinkedIn, and Instagram, there is no dearth of sub-channels. However, it is imperative that you know which platformworks best for your services or product. It may be a combination of3 or just 1 that suits you best. Don’t spend extra time, energy andmoney on distributing content on every platform.

4. Organic Search – through this channel, you are most likely to getresponses that will have the maximum number of sales becausethese are people genuinely interested in what you have to offer.

5. Paid Search – Organic search is good but a paid search is equallyimportant. While it might bring some unwanted tra c, it will also beable to reach more people who are actually interested in what you areoffering. Thus, it widens the horizon.

6. Online Advertising – this channel is e ective, but like a paid search,advertising costs. However, it gives your content access to a wideaudience.




7. Microsites – these modern, digital marketing tactics can help bringyour content to the forefront. They are also more goal-oriented andhave the ability to generate leads.

8. Ebooks – this is another channel that is a more comprehensive form ofcontent distribution. It can contain more detailed information.Moreover, usually websites allow ebook downloads after registrationwhich means only those actually interested in the content willdownload it. This is also an excellent way to acquire email IDs topromote any future content via emails.

9. Podcasts – this is a relatively new medium used for contentdistribution. It is more receptive since it is in audio and one of its mainbene ts is that unlike regular content, you can do other chores whilelistening to it. You do not have to concentrate on a page and read itwhich makes it very effective.

10. Press Releases – this medium, though not new, has only recently takenthe cyber world by storm. Its main purpose is to distribute contentthat can be made into news, for instance, the launch of a newproduct or introduction of services. Moreover, you can use an existingarticle to highlight certain services or products that you already offer.

With these distribution channels, your content will surely spread and reacha bigger audience.




The Power Of Consistency Is Found In TheConsistency of Powerful Content

When the Content Marketing Institute speaks, people tend to listen… andhere they are preaching the most valid message in Content Marketingtoday. Consistency!

The word “consistency” actually has two de nitions. One refers toconformity in the application of something while the other speaks more tothe viscosity of a substance. When it comes to content marketing, I believeboth definitions hold water… so to speak.




Regular dispensing of quality content, properly branded with a call toaction on each piece, brings leads in from social networks and searchengines to the top of your sales funnel. That consistent content engrainsyour message, your purpose and your value in the minds of yourprospects. The human psyche is designed to appreciate consistency in thisway – that’s why television programming is formatted, religious servicesare structured and daily habits are formed by the successful professional.

Consistency in a liquid, however, speaks to the thickness and its ability tohold together. Think about content in this way. What does a regular doseof your brilliance do in the minds of prospects tuning in to your message? It creates layers upon layers of trust and appreciation. It forms bonds ofempathy and relativity to them in their own lives as the variousperspectives of your content begin to lay across the conscious thoughts ofyour audience with all the stickiness of a good maple syrup.

Inc Magazine has suggested that there are 5 speci c reasons consistencyproduces power. I list them here and then comment on them with respectto content marketing.




1. Consistency Allows for Measurement: Every marketer understandsthe power of analytics. One of the greatest revolutions during thedawn of the Internet was the ability to monitor real-time metrics andcompare them against accumulated metrics. But the only way tocollect this data is to analyze content that is published withconsistency.

2. Consistency Creates Accountability: When we consider the invisiblelaws of in uence that contribute to long term success, accountabilityis one that ranks right up there with focus, service and honesty. Accountability in the minds of your prospects creates trust. They feelthey can read you and are more likely to believe you when they seeconsistent content that maintains its integrity because consistencymeans you are voluntarily subjecting you and your brand to being heldaccountable.

3. Consistency Establishes Your Reputation: After all, what is a brandbut a name and what’s in a name… Everything! It’s a representation ofyour beliefs, your style, how you show up in the world and what you’reall about. Content that is consistent with its fonts, colors, style andmessage will undoubtedly prove to be a powerful brand builder in theminds of its viewers.

4. Consistency Makes You Relevant: We have two types of ContentDelivery mechanisms at Key Di erence Media. The primary programis meant to drive tra c and promote content in an active way. Thesecond is easier on the budget. Although it isn’t enough to forcefullydrive tra c, it does provide relevancy. Instead of dripping content outevery other day, our relevancy package only drips it out once a month. But why does it work to keep you relevant? Because it’s consistent…month after month after month. Ever heard the term, “Out of Sight,Out of Mind?”




5. Consistency Maintains Your Message: What is your product orservice? It doesn’t really matter because everything in the market issubject to one thing: results. Whatever you do or sell, you must getresults in order to prove your value and an underpinning to value is themaintenance of your message. Whether the social airwaves are lledwith rhetoric of failure and poor customer service or singing yourpraises, your content gets adopted as your message and becomes thecore of how you are perceived. A consistent ow of quality contentcan go a long way to defeat negative feedback. Look at YouTube. Eversee a successful viral video that didn’t have at least 10% of their votingbe thumbs down? That’s because it is in our human nature to becritical, even of perfection. However, consistency of content is brilliantat exposing those critics and deposing them of their power.

If time and consistency are so critical to your success of marketing on theweb, imagine the leverage you will have when these two elements are onyour side.




Get started today!By partnering with Key Difference Media to handle the difficult

aspect of repurposing, formatting and distributing your content, youcan rest assured, the power and profitability of consistency is on

your side.

Get Started


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