The PatchSocial media new features updates for marketers

November 2013

• Create ads on Facebook based on objectives• Twitter becoming a remote control for TV

• Pinterest 2nd traffic referral source after Facebook• Ads on Instagram are rolling out

• Google+ launches features for live video-chats

FacebookAd creation easier with objective-based interface

Facebook makes advertising easier with objective-based interface :

• Last summer, Facebook committed to reduce ad formats from 26 to 13

• Now, anyone can understand better ads with objectives ranging from traffic generation to app installs or event responses on Facebook

• Simplification also hits Facebook Insights with new looks and breakdown of "People Talking About This" by sub-actions (Like, Share, comment, visit, etc)

FacebookRe-engage Facebook users after they have downloaded your app

Facebook strengthen its ad offer for apps on mobile to re-engage existing users

• Facebook "Mobile app install ad" have had great conversion rate since inception (about 25%)

• A new ad format allows app publishers to target their users on Facebook to re-engage them

• Possible call-to-actions in new mobile app ad includes "Use App", "Book Now", "Play Game"

FacebookEasier Insights as an admin of a Facebook Page

Facebook rolls out Page Insights with simpler metrics

• "People Talking About This" now clearly split into separate elements (Likes, Mentions, Check-ins...)

• Each post has now a scorecard agregating positive and negative interactions (Hide post, Spam...)

• Insights now allow you to see who you've reach but also who you've engaged

FacebookOn Facebook, you cannot hide anymore (privacy)

Facebook removes opt-out of name search ability, you cannot hide anymore

• More generally, do check out regularly your privacy settings, as they change often

• You can easily find back all posts & pictures you were tagged in

• Again, reputation matters as “your name” on Google will now lead to your Facebook profile

TwitterBefore its IPO, Twitter rolls out media & ad features

Twitter is going public this month, which doesn’t prevent more new features:

• Twitter all the more media-friendly with @EvenParrot experiment to bring custom breaking news to users by DM

• Twitter is now your remote control for TV: a "see it" button will show on messages from @NBCUniversal this month #socialTV

• Ads for apps and websites to be available on Twitter, will target users based on tweets and following

FoursquareReal-time recommendations on the go with Foursquare

Foursquare now pushes real-time recommendations to iPhone users:

• If you come to a new city, recommendations for spots to visit, stay, eat will pop-up

• If you enter a restaurant, best tips will be shown

• If friends are around you, you will be notified too

PinterestPinterest 2nd to Facebook for website traffic referral

Don’t forget Pinterest! They’re now 2nd to Facebook to generate visits on your website.

• Pinterest also raised $225 millions dollars for international expansion

• If you are working in e-commerce, luxury, this is a sure hit for community management and lead generation

YoutubeFree audio tracks for content creators on Youtube

Youtube launches free audio library with royalty free tracks, to help creative make better videos:

• Following a trend set up by Facebook who offered a few months ago Shutterstock pictures for ad creators

• Tracks downloadable as mp3, can be searched by mood/genre

• Artists can upload their own tracks to enrich the library

InstagramAdvertising on Instagram rolls out

Instagram is rolling out its advertising service as expected:

• An ad on Instagram will be the same type of picture, with a "Sponsored" label above

• Advertising on Instagram is starting in the United States, with partner brands such as Adidas, Burberry, General Electric

• A metrics & analytics tool within Instagram should be available too for brands to assess their ROI

• Instagram has 150M active users, could generate $250M per year in ad revenues

InstagramInstagram’s founder: discovery and news for near-future

Instagram founder Kevin Systrom anticipates how the platform could evolve in an interview

• Exploration and discovery is the main focus. Filters should be more subtle in future

• Instagram is a very compact way of transmitting info: think how your news must be a picture (and possible text overlay)

• "In 5 years, I want to read my morning news on Instagram", we're sure you can do it faster :)

Google+#Hashtags searchable on Google, favors Google+ (again)

Google adds #hashtags to Google Search. We are at Agence Tesla strong believers of the "hashtagization" of the web:

• #hastags will give results from Google+, Twitter, Tumblr

• #hastags are a good way to find a topic around which users discuss, rather than only a content

• And, of course, you’re at Google, so Google+ results are highly put forward on the right column

Google+Live video-chat with Q&A available on Google+ Hangout

Google offers a Live Q&A feature for Hangouts on Air. Translation: you can now organize live video-chats and have anyone ask questions in the comment section

• Community Managers can organize video-chats between celebrities/brand C-level and users

• Can be used for Crisis Management, to have a direct interaction on a platform you own

• Don't forget: as a part of Google+, video-chats like these have a powerful SEO boost

Thanks!

Agence Tesla, a social media agency in Singapore and ParisMartin.pasquier@agencetesla.com

Follow us on Twitter @agencetesla or www.agencetesla.asia

Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated

social media new features.