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The One Centre is a multidisciplinary brand agency. This Fact Sheet gives a quick overview of the business and our offer.
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THE ONE CENTREFact Sheet
October 2014
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Strategy + Artistry!3
© 2014 The One Centre Group
Welcome to The One Centre.A multidisciplinary brand agency uniting visionary strategic thinking with cutting-edge creativity. !
Strategy + Artistry
Welcome.
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© 2014 The One Centre Group
It all begins at one. For nearly two decades we've helped world leading brands break
new ground in the way they come to life and connect. Specialising
in positioning and integrated branding, our unique structure unites
a core team of strategists and concept creators with a global
network of specialist creative artists. The goal? To create truly
innovative ideas which transcend media and elevate brands into
the world of arts, culture and entertainment.
Overview.
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WATCH ABOUT US VIDEO
© 2012 The One Centre Group
WHAT WE BELIEVE
Do something incredible. We live in a creative economy. Brands compete with all forms of culture, entertainment and worldviews for
audience time and affection. To succeed in this environment brands need to embody big ideas in their
positioning, not just execution. Brands need to create powerful central ideas that inspire, engage and
motivate people, linking their commercial opportunity to a consumer cause and culture. Brands need to bring
these ideas to life innovatively in everything they do, across every touchpoint, with multiple, integrated and
surprising expressions. Ultimately people seek significance and emotional connection. Brands that stand for
something bigger, and bring this to life in incredible ways, light up the world. They become powerful cultural
symbols and commercial forces.
About us.
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OUR VISION
Positioning & integrated branding. We develop brand positioning and bring it to life
innovatively through all types of brand building activity.
Our ideas transcend media, often involving multiple
types of branding activity, and expressing and
integrating across multiple brand touchpoints.
01 Brand Identity
02 Brand Advertising
03 Branded Content
04 Branded Environments
05 Brand Experiences
06 Branded Products
07 Brand Platforms
WATCH OUR SHOWREEL
© 2012 The One Centre Group
About us.
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OUR VISION
Centre for branding innovation. Our vision is to create one of the world’s great branding
innovation companies. A place brands come to invent
the future. In one centre, clients have one-stop access
to a team of visionary strategic thinkers and a global
network of specialist creative artists from every genre.
Working anywhere, The One Centre provides leading
brands an agile, artistically focussed alternative to the
big branding conglomerates. One high-calibre team
purposed to bring brands to life with strategy and
artistry: to do something incredible.
HOW WE WORK
Strategy + Artistry. To create truly innovative ideas we developed a
uniquely flexible structure. The One Centre model
unites a core team of strategists and concept creators
with a global network of specialist creative artists from
beyond the world of conventional marketing.
Generating the strategy and big idea, we design and
direct a unique creative team to deliver each project,
united under the umbrella of our leading
multidisciplinary management expertise.
WHERE WE WORK
Worldwide. Based in Sydney, we work worldwide on local and
global brand initiatives. Our experience spans most
industries. Our platforms are designed to scale and
translate across countries and cultures.
© 2012 The One Centre Group
A strategic specialist with 20 years
experience in multidisciplinary
creative company leadership.John trained as a brand strategist
at DDB and was appointed Head of
Planning and Partner at leading
creative networks Batey and TBWA
while in his twenties. In 1999, John
founded The One Centre, working
with local and global brands on
marketing innovation projects.John has been named one of
AdNews 40 under 40 ‘rising stars in
marketing’, was Founding Chairman
of the APG and currently serves on
the board of AIMIA, Australia’s peak
digital industry body.
!LinkedIn: johnnyford
A client services, project
management and production
supervision specialist with 15 years
advertising agency experience
building integrated
communications campaigns and
strategic brand development. Katie
started her career at OgilvyOne and
has worked for leading creative and
integrated advertising agencies in
Australia and the UK including M&C
Saatchi, WWAV Rapp Collins, BDS
Beechwood and BWM, where she
also served on the board.
!LinkedIn: katiemolloy
A personal assistant and project
manager with 3 years experience,
Danica provides support to the
Leadership Team and key projects.
Prior to joining The One Centre,
Danica worked with the University
of Western Australia and Yamatji
Marlpa Aboriginal Corporation. She
is a First Class Honours Graduate in
European Studies, with bachelor
degrees both in European Studies
and Mass Communications.
!LinkedIn: danicajenkins
Danielle is editor of The One
Centre’s online publication,
Branded Arts Review. A writer and
communications specialist with12 years experience in the
advertising and marketing industry.
As a marketing journalist Danielle
has worked for leading trade titles
in Australia and the UK including
AdNews, Campaign, New Media Age
and Revolution. She has extensive
experience of publishing both in
print media and online, as well as
creating social media and digital
content strategies, content
marketing and brand publishing.
!LinkedIn: daniellelong1
A CFO with 18 years experience in
corporate financial management.
Richard has previously served as a
Partner at leading boutique
chartered accounting practice and
as Director/CFO of a large public
unlisted subsidiary of German
company owning 55% of Leighton
Holdings. He is joint CFO/CEO of The
Adcock Group, a private family
investment company and CFO of
The One Centre. Richard is a
member of the Institute of
Chartered Accountants.
!LinkedIn: richardcansick
Core team.
John Ford. FOUNDER & CEO Danielle Long. CONTENT EDITORDanica Jenkins. TEAM ASSISTANTRichard Cansick. CFOKatie Molloy. COO
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© 2012 The One Centre Group
Centre.
71 YORK ST, SYDNEY
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© 2012 The One Centre Group© 2014 The One Centre Group
Clients.
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© 2012 The One Centre Group© 2014 The One Centre Group
Resources.
NEWSLETTERPUBLICATION
WEBSITEBROCHURE
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© 2014 The One Centre Group
Contact.
Email. [email protected]
Mobile. +614 1771 4637
Telephone. +612 8096 9700
LinkedIn. johnnyford
!Links
Twitter. onecentregroup
Instagram. theonecentre
Facebook. theonecentre
LinkedIn. theonecentre
John Ford Founder & CEO
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