The New Enterprise Technologies Community

Content Syndication & Lead Generation Solutions

newenterprisetechnologies.org www.impertion.com

About Us

• Impertion focuses on building online B2B communities to allow members to share and learn from one another.

• Impertion’s “New Enterprise Technologies Forum” is a community for CIO’s and Technology Buyers worldwide.

• Focus is on innovations in the Enterprise Technology sector.

Access a Global Community

• Online Community • LinkedIn Group

• Page one of LinkedIn Groups for terms such as “CTO” & “ERP”

• Dedicated library for uploading and research, plus webinars

www.newenterprisetechnologies.org www.impertion.com

Your Goals

• Ideal for building brand awareness and early stage leads

• Perfect channel for content marketers to build trust, credibility and relationships

• Not about generating highly qualified leads that are ready to close!

• Recommend having your inside sales team follow up on all leads to qualify & engage


Member Composition• Reach 100,000+ Enterprise Tech professionals

– NET and Partner Communities• Senior Executives with IT Focus

– CIO, IT Director, COO

• Global– Majority North America & EMEA– Emerging Markets also well covered

• Industries – Cross Industry• LinkedIn Group

– Extremely active: 10 updates per day from members

• Online Community: – Mainly used for library and webinars


Global Breakdown – 100,000+ Members


25% 20%

20%

20%15%

Industry Breakdown


Finan

ce

Man

ufactu

ring

TelcoRetai

l

Airlines

Automotive IT

EnergyOth

er0%

5%

10%

15%

20%

25%

Industry Percentage Breakdown

Engaging With Our Members

• Content Syndication: White Paper Promotion (Pay-Per-Performance)

– We promote to our Members and to Members of relevant Groups on LinkedIn

– Target by Geography, Function, Seniority, Industry, Company Size– Pricing is per download: $55 each plus setup fee $550– Minimum budget $6,000

• 100 downloads


Engaging With Our Members

• Webinar Or Event Promotion (Pay-Per-Performance)

– We promote to our Members and to Members of relevant Groups on LinkedIn

– Target by Geography, Function, Seniority, Industry, Company Size– Pricing is per Registrant: $250 each plus setup fee $550

• Normal drop off rate from Registrant to Attendee is 50%

– Minimum budget $5,000


NET and our Partners

• Reach 100,000+ Enterprise Tech Execs– Standalone Communities– Alliance of LinkedIn Groups


And many more…

Our Value Proposition To You• Pay Per Performance– If we don’t deliver, you don’t pay!

• Trusted Community– You leverage our credibility and relationships

• We Do The Work– You provide the content, we do everything else


Try a Pilot!

• Whitepaper Downloads– At least 20 downloads. – Just pay setup fee of $550

• No Contract Required– If you don’t like the Pilot, no further engagement

• Target by Standard Criteria– Geography, Industry, Title

• Launch– Just provide us with a white paper and target criteria


Thank You!

We Look Forward To Introducing You To Our Members

Michael [email protected]


Marketing

The New Enterprise Technologies Community