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Latest eMarketing Suite Brochure_the most intelligent customer engagement solution in the digital world!
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eMarketing SuiteIntelligent customer engagement solutions
VIENNA • LONDON • MUNICH • BERLIN • ZURICH • PARIS • HONG KONG • BEIJING • MOSCOW • ISTANBUL • SINGAPORE • DUBAI
emarsys offers cloud-based marketing solutions that maximise customer engagement and ROI.
Our heritageFounded in 2000 and being one of the first companies to offer innovative email marketing solutions, we have grown with our clients as we improved and automated first their email and increasingly their multi-channel communication. With technology advancing fast, so have we.
The presentemarsys is now serving more than 1,000 clients in over 120 countries. Supported by our dedicated Client Services teams in 12 international offices, we host, segment and analyse around 1 billion customer contacts and send more than 6 billion email marketing messages each month. Our customers include industry leaders such as eBay, Payback, Volvo, Garmin, Sky and Swiss.
Our visionWe partner with our clients to make their marketing better: by working towards intelligent, knowledge-based and profitable customer engagement solutions.
About emarsys
6 BILLIONE-MAILS SENT EACH MONTH
1000CLIENTS
Hagai Hartman, CEO
As we strengthen our ‘customer engagement’ platform, we truly enable companies to perform 1-to-1 marketing in an affordable way. What others have only been promising marketers for years – we are actually doing it!
About emarsys
VIENNA • LONDON • MUNICH • BERLIN • ZURICH • PARIS • HONG KONG • BEIJING • MOSCOW • ISTANBUL • SINGAPORE • DUBAI
Marketing cloud platform
We offer cloud-based marketing solutions that maximise customer engagement and ROI. We deliver this through proven, high-performance technology that includes a complete, fully-integrated and accessible set of solutions for email, mobile, web and social media, and marketing automation. By adding customer intelligence and predictive content recommendation, we enable clients to truly identify who their customers are and what content fits them.
Our customers also benefit from the knowledge we have gained over more than a decade of experience with clients in over 120 countries: We offer turnkey, built-in blueprints to tackle their specific business challenges. Our proactive and well-trained client service teams complement this with their personal support and service.
A leading marketing cloud platform focused on Customer Engagement
Engage your customers – just like a traditional local shop owner!
The unique combination of leading technology and accessible knowledge is the centrepiece of the emarsys “Customer Engagement Platform”.
This solution functions in a similar way to a traditional local shop owner: it knows who the customers are, what potential they have for the business, and what products and services they buy or could be interested in buying. The solution keeps these customers engaged by sending relevant, recurring messages at the right time, just like the shop owner who tells his customers of his latest offers and promotions.
The “Customer Engagement Platform” provides the solutions to the key questions marketers need to ask themselves in today’s & tomorrow’s digital marketplace.
REVENUE, RETENTION AND ROI
TURNKEY, BUILT-IN, INDUSTRY SPECIFIC SOLUTIONS
COMPLETE, INTEGRATED, ACCESSIBLE TECHNOLOGY SUITE
CUSTOMERINTELLIGENCE
RECOMMENDATION &PERSONALISATION
MARKETINGAUTOMATION
MULTI CHANNELEmail, Mobile, Social, Web
Who is the customer? What content fitsthe customer?
When to reach thecustomer?
How to reach thecustomer?
CUSTOMER ENGAGEMENT PLATFORM
CUSTOMER ENGAGEMENTPLATFORM
About emarsys
eMarketing Suite
This ensures more lead conversion, customer satisfaction and spending, as well as higher retention and win-backs – and as a consequence increased customer lifetime value and ROI.
With our premium platform SUITE INSIGHT, marketers will be able to engage customers by treating them according to their lifecycle status based on the eRFM1 model.
Marketers can measurably increase each customer’s lifetime value with better-targeted messages taking data from all touchpoints into account. The right information you need to know your customers is automatically identified & presented. We make acting upon this information as easy as possible. With our predefined blueprints & templates, our clients are immediately able to start building profitable, lasting relationships.
03
Customer lifecycle
Engage customers along the full customer lifecycle
First-time BuyersLeads
+ Potential Revenue
1eRFM stands for:
Engagement – How active are my customers (on all of my online channels)?Recency – How recently did they make a purchase? Frequency – How often do they purchase?Monetary Value – How much do they spend?
Imagine Emily, an occasional shoe shopper. She has not yet purchased, but has been browsing your website & subscribed to your newsletter.Your system knows she has looked at the sneakers section.You should send a “First-time Buyers Special!” email newsletterwith entry-level incentives that will be automatically populated withpersonalised sneakers recommendations.
Convert more leads
Here’s how a typical lead- & customer lifecycle looks – compared to one enhanced by emarsys Suite & lifecycle marketing best practices:
How to increase customer lifetime value
First-time Buyers
Customer lifecycle
Active Buyers
a typical customer life cycle WITHOUT customerengagement promotions
a typical customer life cycle WITH customerengagement promotions
With too many companies Emily, Peter & Susan would get an identical, standard promotional email, addressing them in the same way with the same offers. With emarsys this will not happen - we help you get the most out of your valuable lifecycle data by identifying the different lifecycle stages and by acting upon the data with targeted, personalised and timely messages.
Defecting Customers
How to increase customer lifetime value
Engage & grow active customers
Peter is an active customer and a passionate fantasy fan: he buys every box set from “Lord of the Rings®” to “Game of Thrones®”. By using customer intelligence & recommendations you can engage him with relevant cross- & up-sell offers. Timely and personalised emails can grow him from a normal to a platinum customer.
Increase retention and win back inactive customers
Susan is a defecting platinum buyer. She used to buy regularly and spend a lot, but not anymore. Just before she starts to shop around in other online stores, your system spots this trend. If she hasn’t made a purchase in over 90 days, show her that you care with an exclusive offer for platinum buyers – e.g. free shipping for the next three purchases.
Time
eMarketing Suite
05
emarsys provides flexible and scalable solutions for companies of every size & sector. Customers of our eMarketing Suite can choose from 3 bundles which are built on each other and add complementary value in distinct areas. The top-of-the-line package SUITE INSIGHT, for example, includes all the functionalities of SUITE CENTRAL & SUITE PERSONAL, plus Smart Insight, our application for advanced customer intelligence and lifecycle segmentation.
emarsys Digital Marketing Suites
Email, Mobile, Social, Web Email, Mobile, Social, Web
Predictive Recommendations Predictive Recommendations
Customer Intelligence
Email, Mobile, Social, Web
Reporting & Analytics Reporting & Analytics Reporting & Analytics
Visual Content Management Visual Content Management Visual Content Management
Automation Center Automation Center
Web Data Enrichment Web Data Enrichment
Lifecycle Segmentation
Automation Center
The essent ia l mult i-channelautomat ion plat form
The advanced automat ion and recommendat ion plat form
The leading al l in one customerengagement plat form
An overview of theemarsys Suite products:
emarsys Digital Marketing Suites –Product Overview
Our leading, premium platform empowers marketers to engage their customers based on where they are in the customer lifecycle. Powered by emarsys Smart Insight, a Big Data customer intelligence platform, and including all functionalities of the Suite Central and Suite Personal, SUITE INSIGHT identifies & presents all the relevant information you have on your customers, across all lifecycle stages. Easily act upon it & maximise each customer’s lifetime value.
emarsys Digital Marketing Suitesemarsys Digital Marketing Suites
Our suites at a glance:
Fully automate your essential digital marketing requirements with our proven multi-channel communication solution. Compose your messages with our visual content management system and automate your communication with our Automation Center. This comes with predefined blueprints as well as all the state-of-the-art features and capabilities you would expect from a leading email service provider.
Benefit from our advanced recommendation & personalisation technology. With the Predict module at its core, combined with SUITE CENTRAL functionalities, Suite Personal lets you add personalised, relevant 1-to-1 content to your emails and webpages. Encourage more purchases via automated cross- & up-selling recommendations based on your customers’ personal preferences & website behaviour.
SUITE PERSONAL also enriches your contact database with behavioural data from your website for even better-targeted messages. Easily craft automated email retargeting programs based on and triggered by comprehensive and reliable data.
eMarketing Suite
07
Engage and interact with your customers – the essential features
EmailConsidering email is our heritage, you can be sure to get a leading, powerful platform for all your basic email marketing needs, like automated content, multi-variant testing, transactional emails, etc.
Mobile SenseAll messages are adjusted automatically to fit every screen on every device and platform.
Social Media SharingUtilize the power of viral marketing on all social media channels.
WebEasily design and deploy recommendation widgets and custom webpage sections. Tailor registration forms and hosted landing pages to your specific programs and goals, without HTML knowledge.
Multi-channel message delivery
Visual & dynamic content management system
The essential features
Create all your multi-channel messages from a single content hub with one of the industry’s most advanced interfaces for composing structured emails. We provide an optimised user experience featuring our new cutting-edge visual, intuitive content editor.
All essential marketing automation features – the emarsys Automation Center
Engage and interact with your customers – the essential features
Extensive analytics & reporting
eMarketing Suite
• Full campaign reporting
• Visual link tracking See which links were most effective
The essential featuresThe essential features
Optimal deliverability, email rendering
Industry-leading delivery rates (over 99%), Improved HTML rendering (pre-testing of CMS templates), ISP relations and whitelisting (Certified Sender Alliance member), Deliverability monitoring and testing (spam filters, inbox delivery & blacklist monitoring, deliverability benchmarks)
• eCommerce tracking Purchases, revenue generated
• Compare segments Analyse the responses of one segment against another
Easily set up business processes & build fully-automated digital marketing programs at scale. We provide the most efficient way to create automatically-triggered, multi-step workflows tailored to your specific business model in a single, reliable repository for all your marketing automation needs.
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Advanced features
Personalise your messages & utilise your website data – advanced features
Predictive content recommendation – emarsys Predict
Benefit from personalised, highly relevant 1-to-1 product recommendation widgets in emails & on your website, fully integrated in our cloud marketing solution.
Website RecommenderSimply apply the recommendation algorithms to your website - make a real impact with customised product catalogue updates in real time starting from the first visit onwards.
* based on an internal analysis predicated on a/b tests with recommender boxes in clients’ email newsletters** based on an internal multivariate analysis conducted on live traffic
Email RecommenderPersonalise every email you send to feature just the right content for its recipient, automatically.
Enrich your contact database with web dataThe Predict module enables marketers to utilise the behavioural data gathered on their website and enrich their current customer data for better affinity-based segmentation and web behaviour targeting.
61.19%higher click-through-rate (CTR)*
62.02%higher revenue compared to non-PREDICT-powered recommendation sections*
42.08%improved CTR**
4.5%more page views (retention)**
Premium featuresAdvanced features
Customer engagement & lifecycle segmentation – premium features
Predictive content recommendation – emarsys Predict
Engage with your customers based on where they are in the customer lifecycle. SMART INSIGHT uses a Big Data model specifically tailored towards clear, actionable customer intelligence.
Customer Intelligence – Smart Insight
• See: get a real-time snapshot of the importance of each customer • Analyse: understand how you are doing with customer lifecycle marketing goals and improve results • Segment: create customer lifecycle segments or segments based on purchase behaviour • Automate: Create customer lifecycle programs
Complementary predefined out-of-the-box templates unleash the full potential of customer lifecycle marketing: start acting on your valuable data immediately.
Data protection, compliancy and security
Easy integration
As a holder of the stringent ISO 27001 certificate, emarsys AG employs the best information security controls the industry can offer. Securely and confidently execute all your marketing campaigns in the emarsys SUITE cloud.
APIOur API enables you to integrate Suite with other applications to create a more customised and powerful solution.
Data Sync Automatically synchronise all data between emarsys Suite and your current database applications.
3rd-Party Integrationsemarsys Suite comes with turnkey integrations to leading CRM, eCommerce, web analytics and other applications such as Salesforce, Microsoft Dynamics and Magento.
eMarketing Suite
emarsys UK Ltd100 Euston StreetLondonNW1 2HQ
Phone: +44 (0) 207 3880888Fax: +44 (0) 207 3800116email: [email protected]
emarsys WorldwideViennaLondon Munich Berlin ZurichParis Hong Kong Bejing MoscowIstanbulSingapore Dubai
For more information, please contact us or visit www.emarsys.com and learn more about our other global office locations.
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