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Sensors, beacons, gps and smartphone are the heroes for the new retail. First presented at CXO Summit in December 2013
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The Last 100 Yards: Why Digital Will Save Retail
New In Store Services
Find out of stock item in another branch
In-App Purchases Connect with Inventory Showrooming on Steroids
Products in store or another nearby retailer
Instant price matching against online & offline retailers
New In Store Services• Capture of market research data
• Promotions for select products
• Mobile POS
• Offers consumers rewards as incentives to find products
• Private and instant sales for mobile app users
• Instant customer service
TechnologiesAccess to a niche group of consumers: early adopters of mobile technologies• Scanning of barcodes on
product packaging
• NFC applications- Near Field Communication
• Bluetooth
TechnologiesIn store mapping/navigation via Google Maps/GPS, etc.
• Starts with sections of stores - in place today
• Aisle 411
• Point Inside
TechnologiesiBeacon and other location technologies
• Could kill cash register and NFC
• DecaWave chip ID’s location within 10 centimeters
TechnologiesInternet of Things
• Next Generation sensors needing no batteries
• Powered by capturing radio signals
Technologies
Smart shopping lists
• Enriched by behavioral overlay
Bottom LineWin-Win for consumers and retailers
Less friction in shopping trip (easier navigation, save money & time)
Attract more customers, higher basket $$ potential