PRODUCTION

BLOGGING

VISUAL ASSETS

VIDEOS

PODCASTS

Graphic designers will transform your copy into a visual masterpiece, attracting and engaging your target audience.

34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%)

THE JOURNEY TO HIGH-PERFORMING

B2B CONTENT

RESEARCH

88% 30%

Content is one of the most powerful tools in the B2B landscape today, helping businesses to drive new visitors to their website

and convert them into leads. Despite this, 70% of marketers lack a consistent or integrated content strategy.

Thorough research will help you to plan compelling content that will cut through the noise, and stand out against your competitors. Research the content being produced by your competitors and review your legacy content to determine the format and topics that perform the best.

of marketing organisations use content marketing, yet only..

of marketers say their organisation is effective at content marketing.

CONCEPT

COPY

Bring your ideas to life by creating an in-depth brief. Outline your idea, the intended audience, the purpose of the content, and what

needs to be included. This brief will guide and inspire the copywriter to produce engaging, relevant copy for your target audience.

of copywriters claim that poor briefs are their biggest barrier against work, so the more time you invest in your concept, the better your content will be.

Once your copy has been commissioned and written, it will need reviewing and editing. Storytelling is an essential part of B2B content marketing, so make sure each individual piece of content provides a narrative, taking your audience on a journey.

68%

45%

34% 19%

2%

SEO specialists will also ensure that your content can be easily found online, so your content doesn’t disappear amongst your competitors’, while set-up teams will make sure your content is responsive across different devices.

of B2B marketers see social media as a way to increase exposure overall in their marketing efforts.

90%

DISTRIBUTIONOnce your content has been signed off

by the client and gone live, it needs to be distributed to the right audience.

Using an integrated approach, including social media, content syndication, and online PR, your content will

be placed in front of your target audience, driving engagement and generating those all important leads.

TAKEAWAYS• Content marketing requires your whole team to work together, putting an

onus on an integrated approach, from concept through to delivery.

• Content strategies continue long after the words have been produced, you need to consider format, keywords, and placements.

• The destination of your content journey is lead generated, but it’s important to acknowledge that these can come from multiple channels.