THE IPA ADAPTATHON. The Bakery ran an adapt lab for the IPA. This was the contention. The economics of supply and demand (theres a surplus of great tech companies) plus open innovation (the fact that no-one can have the best talent in their building) plus Client demand means Agencies will need to sell existing technology instead of always building from scratch
Citation preview
1. AGENCIES WILL SURVIVE AND THRIVE BY PARTNERING WITH the BEST
EXISTING TECHNOLOGY RATHER THAN TRYING TO BUILD IT THEMSELVES
2. A WORLD OF PARTNERSHIP WHERE EVERYONE DOES WHAT THEY ARE BEST
ATTECH COMPANIES BUILD TECHNOLOGYAGENCIES GET IT TO MARKET 3. WE
WORK WITH AGENCIES TO HELP THEM AND THEIR CLIENTS GET INNOVATIVE
TECH COMPANIES PRODUCTS TO MARKET 4. Imagine a virtual assistant as
good as a human 5. Imagine an antidote to banner blindness 6.
Imagine helping your plumbers to CONVERT CUSTOMERS 7. Imagine
SIDESTEPPING SALESMEN TO convert at point of sale 8. Imagine
gifting your mates a round when you cant be there 9. Imagine
HELPING MUMS TO UNDERSTAND new born babys emotion 10. How we do it
ServiceProductAccelerator: 8 weeks > trial marketMarketplace:
Match existing tech to brand issues 11. TECH TO TRIAL MARKET
Accelerator 12. ADAPTING: OUR BELIEF ON HOW AGENCIES CAN SURVIVE
AND THRIVE 13. Agencies will survive and thrive by partnering with
the best existing technology rather than trying to build it
themselves 14. CLEARLY the current model SUCKS 15. THE MACRO SHIFTS
MAKE same old LESS viable Society: Abundant InformationTechnology:
Software eating the worldTalent: The rise of open innovation 16.
THE AGENCYS ADPATED ROLE fROMTOCOMMSPRODUCTS AND
SERVICESHUMANSSOFTWAREBUILDING TECHNOLOGYSELLING EXISTING
TECHNOLOGYTIME BASED MODELSLICENSING PLUS MODELS 17. building
bespoke is a barrier for agencies doing stuff BUILDING BESPOKEHIGH
RISK, HIGH COSTREPURPOSING EXISTINGLOW COST / LOW RISK Nb 50k is
suggested budget to set aside 18. Especially with the glut of
supply 19. A NEW MODEL 20. IMAGINE A WORLD WHERE EVERY BRIEF WITH A
PRODUCT AND SERVICE RESPONSECommunicationsExisting products and
services 21. IMAGINE THE UPSIDES FOR THE AGENCIES More upstream
through access to problems you arent considered for Less cognitive
wastageNew revenue streams more services Possibility on being cut
in on the licensing 22. AGENCIES WILL SURVIVE AND THRIVE BY
PARTNERING WITH the BEST EXISTING TECHNOLOGY RATHER THAN TRYING TO
BUILD IT THEMSELVES
