the growth mindset
how to think about growth hacking
@bernardjhuang
Bernard Huang - 42Floors
@bernardjhuang
growth
comes from a series of experiments
@bernardjhuang
scientific method
1. objective2. hypothesis3. experiment4. conclusion
@bernardjhuang
define your objective
more _______
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have a hypothesis
if we _______ then we’ll get more _______
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experiment
• assume nothing• set up analytics• statistical
significance@bernardjhuang
assume nothing
it’s hard to know what will work
@bernardjhuang
– Lord Kelvin
“If you cannot measure it, you cannot improve it.”
analytics
@bernardjhuang
statistical significance
@bernardjhuang
> 28 data points at least
conclusion
did the experiment work as planned?
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if it did…
scale the experiment
@bernardjhuang
if it didn’t…
what did you learn?
@bernardjhuang
experiment relentlessly
experimentexperimentexperimentexperimentexperiment
@bernardjhuang
basic web funnel
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traffic
conversion rate
sign ups
what’s low hanging fruit?
10,000 traffic10% conversion rate=1,000 sign ups
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2x traffic
20,000 traffic10% conversion rate=2,000 sign ups
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2x conversion rate
10,000 traffic20% conversion rate=2,000 sign ups
@bernardjhuang
which one is easier?
get more ______ until it’s easier to get more of the other
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market size
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audience potentialusers
market size
@bernardjhuang
audiencexconversion rate=potential users
market size - facebook
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facebook potentialusers
market size - facebook
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facebookgroup
potentialusers
market size
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go to the channels where your potential users are
growth hacking recipes
techniques to grow your business
@bernardjhuang
more traffic
• borrow• leverage• incentivize
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eventbrite
@bernardjhuang
throw events - eventbrite
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influencers - eventbrite
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incentivize - eventbrite
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oops - eventbrite
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apologize - eventbrite
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analytics - eventbrite
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quora
@bernardjhuang@bernardjhuang
scrape - quora
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answer questions - quora
@bernardjhuang
analytics - quora
@bernardjhuang
oops - quora
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reddit
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message users - reddit
@bernardjhuang
analytics - reddit
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create content - reddit
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advertise - reddit
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analytics - reddit
organic reddit
paid reddit @bernardjhuang
oops - reddit
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meetup
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start - meetup
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be an influencer - meetup
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rank in google - meetup
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influencer outreach
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success - influencer
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analytics - influencer
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search engine optimization
• keyword research• on page elements• link building
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keyword research - seo
google adwords keyword planner
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keyword research - seo
keyword competition
on page elements - seo
• unique content• sitemap• keyword in title,
meta description, and h1 tags
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link building - seo
• blogging• guest blogging• press release• creative endeavors
@bernardjhuang
search engine marketing
• google adwords• bing / yahoo ads
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a/b copy testing - sem
quantify your tagline@bernardjhuang
facebook outreach
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groups - facebook
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other normal channels
@bernardjhuang
• hacker news• twitter• pinterest
don’t be afraid
@bernardjhuang
think outside the box
more sign ups
conversion rate
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conversion rate
@bernardjhuangcurrent conversion rate?
conversion rate
@bernardjhuangmake wild changes
vs
analytics - conversion rate
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old new
23% better
higher conversion rate
@bernardjhuangcredibility
higer conversion rate
@bernardjhuangpeople’s faces
higer conversion rate
@bernardjhuang
clear calls to actionand people’s faces
experiment relentlessly
experimentexperimentexperimentexperimentexperiment
@bernardjhuang
questions?
@bernardjhuang