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Content MarketingContent Marketing works to gain or retain a customer base and is predominately focused around social media. Companies can personalize their customers experience based on their interests with content marketing, but it requires a significant amount of strategy to make it work.
Who is Using Content Marketing?Approximately 88% of marketers for B2B companies have content marketing, and it is now considered a necessity in order to appeal to the correct market. Strategy and consistency are keys to its’ success.
When it worksContent marketing requires a substantial amount of time and effort. A long term and short term strategy are necessary to make it work.
When it is not workingMany companies do not have a solid strategy in place, so it does not lead to quality results. Planning is required and many people do not put enough time and effort into it.
Where will it end up?If time and strategies are not implemented it will continue to die out. The effectiveness of content marketing has fallen in past years by 8% due to the lack of effort put into it.
Thoughts on Content Marketing?Originally companies thought content marketing would be easy. People now realize it will take time, money, and manpower to
make it work. If companies learn to embrace content marketing the concept will flourish.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®[email protected]
