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The Facebook Formula Created for you by: Chris Johnstone

The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

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The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

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Page 1: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

The Facebook Formula

Created for you by: Chris Johnstone

Page 2: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

The Steps To Viral Testimonials on Facebook

1.Brainstorm Value Partners

2.Get Your Facebook Business Page Link

3.Customize Your Email Template

4.Create Your Screenshot Boost

5.Message Contacts on Facebook

6.Email Remaining Contacts

Page 3: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

It’s incredible but Facebook is STILL growing!

• Source: Global Web Index

Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728

million daily users

December 2013

Page 4: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

They are still the #1 Social Network

• Source: Global Web Index

Page 5: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook
Page 6: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Our Clients Have FUNDAMENTALLY Changed word of mouth

• We all know today that if you don’t have a website for your business you are behind the times.

• In Today’s market you are now missing out if your business is not on Facebook! WHY? People want to see what OTHER PEOPLE are saying about your business!

• Big business and the Fortune 500 has done their exhaustive research.

• In 2012 58% of the companies on the Fortune 500 had a Facebook Page.

• In 2013 that number grew to 70%

Page 7: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Why is Social Media So Important To Business?

• Our clients are finding us Online and are deciding who to do business with based on Reviews.

Page 8: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

We Now Live In The World of “Intelligent Reviews”

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When Your Local Client Starts Discussing Mortgage Topics...

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Why is Social Media So Important To Business?

• We can target our clients at the very Second they decide they need a mortgage or financing help.

Page 11: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Before We Start Getting You Mortgage Clients From Facebook

• I started my career as an Entrepreneur by becoming a Mortgage Broker.

• Failed miserably on the Rate Sheets and Donuts circuit in Guelph ON

• Discovered the power of online advertising.

• Have generated Tens of Thousands of online leads for Mortgage Brokers and Real Estate professionals.

Page 12: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

I Have Realized That Almost All of Us In The Mortgage Business Are Leaving Massive Amounts of $ On The Table In Lost Opportunity!

HOW?

We Are Not Completing The Lifetime Buying Cycle of Our Clients!

EVEN WORSE!

We Are Missing Out On The Majority of Referrals That Can Be Had From Our Customers!

Page 13: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Over A Year Ago I Started Testing And Working With Some of The Largest Companies And Brokerages To Figure Out How To Use Social Media To Capitalize On This Opportunity

Page 14: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

A Quick Summary

• Today I am Social Media Consultant and Trainer for First National Financial LP (The largest non bank mortgage lender in Canada)

• Provide Social Media strategy and support to one of the top 5 Real Estate Brands in Canada.

• My articles have been featured numerous times in The Mortgage Journal and other industry newsletters

• Am the only speaker ever to be featured on the CAAMP regional symposium tour 3 years in a row!

• Have now been invited to speak at over 100 industry events across North America

• Helped run the Social Media for CAAMP during this years Mortgage Forum

Page 15: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Your Roadmap To Success With Facebook Marketing

Page 16: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Strategy #1 - The Personal Networker

Page 17: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook
Page 18: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Step 1: Targeting Your Audience

Page 19: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Show What You Want To Who You Want!

Page 20: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

You Get A Custom Feed of Exactly Who You Need To Connect With!

Page 21: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Strategy #2 - The 5x5x5

Page 22: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

The Secret To Connecting Through Facebook

• Think about what you do when you post a picture or a link... Do you check who Liked it? Do you Like getting comments?

• At a set time each Day / Week login and check 2 custom lists

• Referral Partners

• Past Clients

• Like 5 Posts

• Make 5 Comments

• Share 5 Links using your Business Page.

Page 23: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

BONUS Tip

• This is how you put your networking on the Fast Track!

Page 24: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

You Run The 5x5x5 To Your Entire Referral Market!

Page 25: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Strategy #3 - Leveraging Your Facebook Business Page

Page 26: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Why Is Creating Your Business Page Crucial?

Page 27: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Capture New Leads Using Facebook Apps

Page 28: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Capture New Leads Using Facebook Apps

Page 29: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Custom Domain

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Get Reviews!

Page 31: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Network And Get Social As Your Business

Page 32: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Like Your Referral Sources Business Pages

Page 33: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Like Your Referral Sources Business Pages

Page 34: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Like Your Referral Sources Business Pages

Page 35: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Like Your Referral Sources Business Pages

• Make sure you @tag and share your referral partners links and add value!

Page 36: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Now That You Have An Incredible Business Page You Are Probably Wondering... What Do I Post?

More Importantly, How Much of My TIME Is This Going To Take?

And, What Can I Post To Generate Deals And Referrals?

Page 37: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What Is The Best Day To Post?

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Page 40: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook
Page 41: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Our Content Schedule!

• Monday - Motivation

• Tuesday - Humor and Entertainment

• Wednesday - Current Events. World and Industry Related

• Thursday - Interactive Postings - Questions, Surveys, Fill in the Blanks

• Friday - Stories of Transformation and Testimonials

• Saturday - Helpful Resources

• Sunday - Free Day - Personal Bonding

Page 42: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What do I post?

• Photos

• Interesting

• Funny

• Info graphics

Page 43: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What Do I Post?

• Fill in the blanks and questions

Page 44: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What Do I Post?

• Questions

Page 45: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What Do I Post?

• Quotes

• Funny

• Motivational

• Puzzling

Page 46: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What Do I Post?

• Resources!

• Mortgage Calculators

• Home Budget Spreadsheets

• Debt Repayment Worksheets

• Financial Planning Tools

Page 47: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Now That Your Community Is Engaged How Do You Get Clients?

The 2 Simple Posts That Get Results

Page 48: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What Do I Post

• Testimonials!

• Stories of Transformation

• Deal Scenarios

Page 49: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Seriously. This Works. You Just Have To Do It.

Page 50: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Strategy #4 - The Different Facebook Ads That Create Opportunities

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Driving Mortgage Apps Direct From Local Customers

Page 52: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Building Your Brand and Generating Leads

Page 53: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Generate Referrals From Your Past Customers!

Page 54: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Targeting Customers That Work At A Specific Company

Page 55: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Targeting Local Referral Partners Using Groups and Ads

Page 56: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Create Communities of Local Customers!

Page 57: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

What We Have Learned

• How To Properly Manage our Personal Facebook Account - Keeping Business and Personal Separate

• Set up our Business Page Correctly and Position it so it generates clients, testimonials and referrals

• Created a Plan to strategically post our content to engage and grow our social network

• The simple strategies to make any campaign successful using advertising

Page 58: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

Remember that Success comes from FOCUS!

It is important that you don’t try to do all of these strategies at once!

Pick 1 strategy to complete.

Focus on that strategy till you Learn It. Then move to the next one!

Which One Should You Choose?

Page 59: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

It Is The One You See Yourself Closing A Successful Deal From First.

Page 60: The Facebook Formula - Successfully Generating Mortgage Clients with Facebook

I would like to help you go through the steps to be successful with Facebook Marketing... And give you the support you need to get over the techy hurdles you run into.