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Three predictions Predictions 1. Shorter Customer Journey 2. Transactions Across Wider
Channels 3. Change in Consumer
Behaviour
Three predictions Predictions 1. Shorter Customer Journey 2. Transactions Across Wider
Channels 3. Change in Consumer
Behaviour
Three predictions Predictions 1. Shorter Customer Journey 2. Transactions Across Wider
Channels 3. Change in Consumer
Behaviour
3. Consumer behaviour will change
Harder Easier
• Spoon feeding products leads to less discovery
• Less control of creative
• Less control of user experience
• Suggestions benefit new advertisers
• Less requirement to build expensive hosted experiences
• Fairer playing field
Consumer Behaviour will Change
Top tips
1. Embrace the changes • Early adopters will be rewarded
2. Invest in your brand • Direct traffic will have a premium
3. Ensure you are measuring performance correctly • Don’t overestimate channels with “Buy Now” options
Top Tips