Realised by :

Hanae GUENNOUNI

Oumaima EL IDRISSI

Framed by :

Mr ELMOUMNI

Souhail

PLANDefinition of price

Types of price

Definition of package

Types of package

The effects of price on consumers

The effects of package on consumers

How to make an attractive package?

The relationship between price and package

conclusion

A value that will purchase a definite quantity, weight, or other measure of a good or service.

In commerce, price is determined by what a buyer is willing to pay, a seller is willing to accept .

Premium Pricing Promotional Pricing

Geographical Pricing

Value Pricing

Use a high price where

there is a uniqueness

about the product or

service. This approach

is used where a

substantial competitive

advantage exists. Such

high prices are charge

for luxuries such as

Savoy Hotel rooms, and

Concorde flights.

pricing to promote a

product is a very

common

application. There

are many examples

of promotional

pricing including

approaches such as

BOGOF (Buy One

Get One Free).

Geographical

pricing is evident

where there are

variations in price

in different parts of

the world. For

example rarity

value, or where

shipping costs

increase price.

This approach is used

where external factors

such as recession or

increased competition

force companies to

provide 'value'

products and services

to retain sales e.g.

value meals at

McDonalds.

Bottle, box, can, carton, cover, pouch, sack, wrap, etc., used for containment, preservation, promotion, and/or protection of an article.

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.

Packaging may be described in relation to the type of product being

packaged:

medical device packaging

bulk chemical packaging

over-the-counter drug packaging

retail food packaging

military materiel packaging

pharmaceutical packaging

• is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.

Primary packaging

• is outside the primary packaging, perhaps used to group primary packages together.Secondary packaging

• is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.

Tertiary packaging

The price you set for a product or service has a very significant effect on how the consumer behaves. If consumers believe that the price you're charging is lower than competitors it could cause a major spike in sales. But if the price you set is significantly higher than expected, the response can be disappointing. In either case a change in price could produce unexpected results when it comes to consumer buying behavior.

Price

Raising

Lowring

Turn some consumersoff

Some buyers equate a high price with a superior-quality

product

The product is of a lower quality

The consumer is grateful for a price

break

Consumers are strongly influenced by the packaging of products that they are considering buying. Marketers are well aware of this fact, and go to great lengths to create packaging that will draw in consumers and convince them to buy the product. This dynamic leads to a riot of competing colors, shapes and promises in supermarkets and shopping malls across the land.

Use good quality wrapper, box,

etc.Good quality wrapper will lead your consumer to conclude that whatever is wrapped inside must be valuable for it to have such a wrapper. It gives a good image to your product.

Select attractive winning, eye-catching

colors!Dull colors will lead your customers to think that your product is dull, unsatisfying and get the impression that it will not fulfill his/her needs.

Put pictures or art-work that will have a direct, unique and a

universal appeal.If you spend enough time to know what irresistibly grips the attention or the appeal of many. With time you will find a general consensus among many about the pictures or art-work that really touch peoples' attention.

Associate the product with an

attractive and irresistible world model! All this still, I consider it to be packaging because now you are wrapping the product on someone the world admires and you are telling the people if he can use it, you can use it also.

Associate the product with good

feelings. Let the consumers know unmistakably that if they take or use the product it will change and enhance their positive feelings on life.

appeal to their general universal values and beliefs. Let them know that when they take the product they fulfill their values. You could link the product with a sense of patriotism, beauty, attraction, love, etc. Ultimately, after using the product have them believe that their lives will never be the same again.

The relationship between price and the package is that the package is one of the indicator which determine the price; to determine the price of a product it is necessary to consider several indicators whose packaging

QUESTIONS…?