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StoryFind the
ConnectWITH VIEWERSand relate with them
ShowTellmore than
▪Company Overview
Types of video
▪Company Overview▪Profile Video
Types of video
▪Company Overview▪Profile Video▪Product/Property Showcase
Types of video
▪Company Overview▪Profile Video▪Product/Property Showcase▪How-To Video▪Need-to-Know & Top Trends
Types of video
▪Company Overview▪Profile Video▪Product/Property Showcase▪How-To Video▪Need-to-Know & Top Trends▪Success Stories
Types of video
▪Company Overview▪Profile Video▪Product/Property Showcase▪How-To Video▪Need-to-Know & Top Trends▪Success Stories
Types of video
Concept+ scripting
StoryboardFilming
/ animation
Editing+ post
▪Use it for brand awareness▪Forget “going viral” & focus on
viewers▪Provide value & utility (How-To)▪Connect (Success Stories)▪Encourage users to subscribe &
share▪ It’s cheap as free!
YouTube
▪Use it for “owned” content & lead-gen
▪Consistent streaming quality▪ Increases on-site user
engagement▪White-labeled or custom branding▪ Interactive links, deeper metrics,
CC▪Relatively inexpensive
Paid Video Hosting
Drones▪ Aerial video/photo capture provides
new views of locations
▪ Compact
▪ Light
▪ Inexpensive
▪ FAA permits recreational (hobbyist) use but prohibits commercial use, for now
▪ http://knowbeforeyoufly.org/ Emerging tech like drones will soon enable
new ways to showcase properties and real estate
DIGITAL AGENTS
The path to purchase is no longer linear
Buyers are 70% of the way through their path to purchase before making contact with a sales person
Shoppers now perform an average of 11 searches before taking action on a real estate site
March 10, 2015 50
iBeacons
VIRTUAL REALITY
“Not only does the Oculus Rift enable them to experience the design, but it’s also a lot of fun. The virtual model helped us sell this property much faster than we could have otherwise.” – Roman Popovych, Panoptic Group
• Curb Call – connects buyers with near-by agents. Both parties match up based on shared information, such as neighborhood, proximity, and reviews.
• Homesnap Pro – provides access to key real time MLS data, property history, competitive data, and agent contacts through a single touch point in a mobile app
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