@THEARTOFNEWBIZ#TAONBwww.theartofnewbusiness.com

Winning new business is a lot harder than it used to be.

And it’s not just the economic downturn that’s causing the

problem….

There are more and more agencies.

Agencies perceive and pursue the same opportunities.

Agencies market themselves the same way.

And over the last decade agency identities have become less

distinguished, and unfortunately, more like commodities than brands.

The Art of New Business runs events that help

agencies think differently.

We are championing the belief that the winning of new business is an art,

not a numbers game.

Agencies big and small are starting to approach

the new business process in more creative ways.

43m3, exhibition space created by Accept & Proceed.

Digital powerhouse LBI take their clients to another digital

powerhouse, HyperIsland.

Mark & Paddy, a two-man band create internet hit

sharpsuits.net.

The Church Of London, a publishing agency, have

created leading magazines.

Wieden + Kennedy, “we don’t do much in the way of conventional

marketing.”

We have people taking a fresh look at the pitch process share

insight at our events.

Pitching with diagrams

The Diagrams Book, Kevin Duncan.

We’ve conducted research into the client viewpoint on agency prospecting methods

What do clients really want?Richard Robinson, Oystercatchers.

Presentation skills masterclass with Chris Head

Presentation training from comedian trainer Chris Head.

When not running events, we’re constantly talking to clients about

what works and what doesn’t.

@THEARTOFNEWBIZ#TAONBwww.theartofnewbusiness.com