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Call Intelligence the on marketing It’s almost too good to be true.

The Call Intelligence Effect on Marketing

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Page 1: The Call Intelligence Effect on Marketing

Call Intelligence the

on marketing

It’s almost too good to be true.

Page 2: The Call Intelligence Effect on Marketing

What is

Call Intelligence?The technology that brings phone calls to your marketing analytics dashboard.

It’s complete call attribution and automation.

Page 3: The Call Intelligence Effect on Marketing

How is it

changing marketers’ lives?

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 3

Page 4: The Call Intelligence Effect on Marketing

Invoca analyzed over

100 of its customers across 4 industries to find out.

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK

INSURANCE FINANCIAL

SERVICES

HOME

SERVICES

TRAVEL

4

Page 5: The Call Intelligence Effect on Marketing

Here’s what we

discovered.

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 5

Page 6: The Call Intelligence Effect on Marketing

Marketers increase lead volume.

A LOT.

Page 7: The Call Intelligence Effect on Marketing

If you knowwhen, where, and why people are calling, you know

how to drive more calls.

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 7

Page 8: The Call Intelligence Effect on Marketing

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 8

In fact, marketers drove a

28% increase in call volume in 2014 using call intelligence.

Q1

4%

Q2 Q3 Q4

25%28%

Page 9: The Call Intelligence Effect on Marketing

Marketers improve the quality of their leads.

Page 10: The Call Intelligence Effect on Marketing

Marketers using call intelligence have the insights to know which campaigns are driving calls and

converting into sales.

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 10

Page 11: The Call Intelligence Effect on Marketing

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 11

The results

Average call conversion rates

Conversion rateincrease YOY

Happy marketers

26%2015

2014

8%

Page 12: The Call Intelligence Effect on Marketing

Marketers exceed ROI goals.

Page 13: The Call Intelligence Effect on Marketing

With tools to attribute, automate, and optimize inbound calls, marketers are making a big

impact on the bottom line.

2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 13

NEWS

Page 14: The Call Intelligence Effect on Marketing

142015 CALL INTELLIGENCE INDUSTRY BENCHMARK

And by big impact we mean a

47% increase in revenue from phone calls YOY.

Q1

11%

Q2 Q3 Q4

Increase in revenue from phone calls

23%47%

Page 15: The Call Intelligence Effect on Marketing

BOOMIt’s that easy.