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Call Intelligence the
on marketing
It’s almost too good to be true.
What is
Call Intelligence?The technology that brings phone calls to your marketing analytics dashboard.
It’s complete call attribution and automation.
How is it
changing marketers’ lives?
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 3
Invoca analyzed over
100 of its customers across 4 industries to find out.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK
INSURANCE FINANCIAL
SERVICES
HOME
SERVICES
TRAVEL
4
Here’s what we
discovered.
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Marketers increase lead volume.
A LOT.
If you knowwhen, where, and why people are calling, you know
how to drive more calls.
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In fact, marketers drove a
28% increase in call volume in 2014 using call intelligence.
Q1
4%
Q2 Q3 Q4
25%28%
Marketers improve the quality of their leads.
Marketers using call intelligence have the insights to know which campaigns are driving calls and
converting into sales.
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The results
Average call conversion rates
Conversion rateincrease YOY
Happy marketers
26%2015
2014
8%
Marketers exceed ROI goals.
With tools to attribute, automate, and optimize inbound calls, marketers are making a big
impact on the bottom line.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 13
NEWS
142015 CALL INTELLIGENCE INDUSTRY BENCHMARK
And by big impact we mean a
47% increase in revenue from phone calls YOY.
Q1
11%
Q2 Q3 Q4
Increase in revenue from phone calls
23%47%
BOOMIt’s that easy.