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The Basics of
Inbound Marketing
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
WHAT IS INBOUND MARKETING?
• Permission-based marketing that focuses on driving traffic to your website, converting that traffic into leads and turning those leads into sales.
• It’s marketing with a magnet, not a sledgehammer
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
“Inbound marketing is the philosophy of creating and optimizing helpful content
that earns the attention, trust and business of potential customers.”
WHAT IS INBOUND MARKETING?
WHY INBOUND MARKETING?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Today’s consumers search online for providers and information
• Traditional outbound marketing methods are much less effective than 5-10 years ago
• Companies that focus on inbound marketing have a 62% lower cost-per-lead
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
WEBSITE DESIGN• A business’s website should be the hub of their
marketing efforts
• Clean, easy to navigate and visual
• Lead capture forms (lead generation is focus)– Email newsletter sign up– Free Resource Download– Request a Free Consultation
• Responsive design for mobile (Statistics show that more people will access the web via mobile than a fixed computer in 2014)
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
BLOGGING• Companies that blog get 55%
more website visitors
• Create content that is informative, educational, helpful or otherwise valued by your potential customers
• Positions a business as an industry expert and trusted resource within their field
• Every blog post is a new page that can be indexed in search engines
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
SEARCH ENGINE OPTIMIZATION
• Consumers search online to help with their buying decisions– (5,922,000,000 Google
searches every day)
• Position your website and blog content around what your customer is searching for
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
SEARCH ENGINE OPTIMIZATION
• Consumers search for two things:– Resources
• Create your informative, educational and helpful blog content
• Target long-tail keywords with blog titles and content
– Providers• Targeting location-specific
keyword phrases in website page titles, meta descriptions and content
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
SOCIAL MEDIA
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Stay “Top of Mind”• By building followers and
posting valuable content, businesses gain attention, traffic, trust and ultimately sales!
• Facebook, Twitter, Pinterest, LinkedIn, Instagram, Google+, etc.• Lots of industry-specific social
channels too!
• Facebook advertising allows you to reach an untapped market
QUESTIONS?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Creative Inbound Marketing Agency
• Specialize in Website Design and Inbound Marketing Services (SEO, social media, blogging and email marketing)
• Strong Design Background (branding, business cards, brochures and any form of print design)
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747